Bringing the Soul Back to Marketing
Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023
About this book series
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. From 2014 on, new volumes will continue to deliver cutting-edge research and insights, complementing the Academy’s flagship journals,
Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This book series is indexed in Scopus.
- Electronic ISSN
- 2363-6173
- Print ISSN
- 2363-6165
Book titles in this series
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Welcome to The New Normal: Life After The Chaos
Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023
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Marketing in a Multicultural and Vibrant World
Proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29
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Marketing and AI: Shaping the Future Together
Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
Abstracted and indexed in
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- SCOPUS