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Bringing the Soul Back to Marketing

Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023

  • Conference proceedings
  • © 2024

Overview

Editors:
  1. Vincent Jeseo

    1. Rohrer College of Business, Rowan University, Glassboro, USA

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    You can also search for this editor in PubMed   Google Scholar

  2. Juliann Allen

    1. College of Business Administration, Nicholls State University, Thibodaux, USA

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Examines marketing in a data-driven world
  • Explores marketing’s contribution to business and society
  • Features success stories and regional case studies

Included in the following conference series:

Conference proceedings info: AMSWMC 2023.

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Table of contents (13 papers)

  1. Front Matter

    Pages i-xx
    Download chapter PDF

  2. Mass Customization’s Online Sales Configurator Capabilities and Purchase Intention: The Roles of Psychological Empowerment and Ownership

    • Marwa Meddeb, Jean-Louis Moulins
    Pages 1-10

  3. Reviewing the Research Landscape of Online Scarcity Messages

    • Snehasish Banerjee, Anjan Pal, Ariadne Beatrice Kapetanaki
    Pages 11-19

  4. Understanding Customers’ Insights Using Attribution Theory

    • Raksmey Sann, Pei-Chun Lai, Shu-Yi Liaw, Chi-Ting Chen
    Pages 20-28

  5. Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix

    • Sudarin Rodmanee, Sumalee Chaisit, Chomsaeank Photcharoen, Yaowarin Rodmanee, Raksmey Sann
    Pages 29-41

  6. Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity

    • Dinara Davlembayeva, Davit Marikyan, Emma Slade
    Pages 42-55

  7. The Paradox of Virtuous Online Presentation: Examining the Receiver's Perceptions of Impression Management

    • Liyu Gao, Ben Marder, Ewelina Lacka
    Pages 56-66

  8. Online Betting Intentions: The Effect of Perceived Fairness, Navigational Enjoyment and Playing for Fun or to Beat the Odds

    • Jirka Konietzny, Albert Caruana, Joseph M. Vella
    Pages 67-79

  9. The Marketing Agency Role in Delineating and Communicating Brand Purpose

    • Alessandro Feri, Nicholas Ind, Nathalia C. Tjandra
    Pages 80-87

  10. Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Economy

    • Rahul Goswami, Swagato Chatterjee, Mototaka Sakashita
    Pages 88-99

  11. Better Understand Post-Use Behaviours Through Perceived Value: Exploratory Study

    • Camille Lebossé
    Pages 100-110

  12. Student Perception of Skill-Building with a Faculty-Authored Industry Partner Certificate Program

    • Melissa Goodson
    Pages 111-120

  13. AI (vs. Human) Recommendation on Luxury Services

    • Ana Rita Gonçalves, Diego Costa Pinto, Saleh Shuqair, Anel Imanbay, Anna S. Mattila
    Pages 121-131

  14. Correction to: Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix

    • Sudarin Rodmanee, Sumalee Chaisit, Chomsaeank Photcharoen, Yaowarin Rodmanee, Raksmey Sann
    Pages C1-C1

  15. Back Matter

    Pages 133-133
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Other volumes

  1. Bringing the Soul Back to Marketing

Keywords

About this book

The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

Editors and Affiliations

  • Rohrer College of Business, Rowan University, Glassboro, USA

    Vincent Jeseo

  • College of Business Administration, Nicholls State University, Thibodaux, USA

    Juliann Allen

About the editors

Vincent Jeseo is Assistant Professor of Marketing in the Rohrer College of Business at Rowan University (Glassboro, NJ, USA). He enjoys teaching quantitative and managerially relevant courses such as marketing research, marketing management/strategy, services marketing, and sales management. His primary research stream focuses on relationship-marketing topics within sales and service contexts.

Juliann Allen is Assistant Professor of Marketing in the College of Business Administration at Nicholls State University (Thibodaux, LA, USA). Her research interests include social media influencers, authenticity, self-brand connections, materialism, and human brands.


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