Bringing the Soul Back to Marketing
Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023
Book titles in this series
-
-
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
-
Welcome to The New Normal: Life After The Chaos
Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023
-
Celebrating the Past and Future of Marketing and Discovery with Social Impact
2021 AMS Virtual Annual Conference and World Marketing Congress
-
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference
-
Enlightened Marketing in Challenging Times
Proceedings of the 2019 AMS World Marketing Congress (WMC)
-
Marketing Opportunities and Challenges in a Changing Global Marketplace
Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
-
Finding New Ways to Engage and Satisfy Global Customers
Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
-
Marketing Challenges in a Turbulent Business Environment
Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
-
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
