Editors

Editor-in-Chief
Zheng Xiang, Virginia Tech, USA

Associate Editors
Rodolfo Baggio, Università Bocconi, Italy
Matthias Fuchs, Mid-Sweden University, Sweden
Ulrike Gretzel, University of Southern California, USA
Wolfram Höpken, Hochschule Ravensburg-Weingarten, Germany
Rob Law, The Hong Kong Polytechnic University, Hong Kong
Juho Pesonen, University of Eastern Finland, Finland
Markus Zanker, Free University of Bozen-Bolzano, Italy

Steering Board
Daniel Fesenmaier, University of Florida, USA
Jafar Jafari, (Co-Founding Editor) University of Wisconsin-Stout, USA
Josef Mazanec, MODUL University Vienna, Austria
Oliviero Stock, Fondazione Bruno Kessler, Italy
Hannes Werthner, (Co-Founding Editor) Vienna University of Technology, Austria
Karl Wöber, MODUL University Vienna, Austria

Editorial Board
Constantin Aivalis, Technological Education Institute, Heraklion, Greece
Aurkene Alzua-Sorzabal, University of Deusto, Spain
Rodolfo Baggio, Università Bocconi, Italy
Srikanth Beldona, University of Delaware, USA
Pierre Benkendorff, University of Queensland, Australia
Dimitrios Buhalis, Bournemouth University, UK
Lorenzo Cantoni, USI-Università della Svizzera italiana, Switzerland
Dean Carson, Charles Darwin University, Australia
Federica Cena, University of Torino, Italy
Giacomo Del Chiappa, University of Sassari, Italy
Astrid Dickinger, MODUL University Vienna, Austria
Sara Dolnicar, University of Queensland, Australia
Daniel Fesenmaier, University of Florida, USA
Andrew Fong, University of Macau, Macau
Andrew John Frew, Queen Margaret University, UK
Matthias Fuchs, Mid-Sweden University, Sweden
Damianos Gavalas, University of the Aegean, Greece
Ulrike Gretzel, University of Southern California, USA
Anne-Mette Hjalager
,University of Southern Denmark, Denmark
Martin Hitz, Alpen-Adria-Universität Klagenfurt, Austria
Wolfram Höpken, Hochschule Ravensburg-Weingarten, Germany
Alessandro Inversini, University of Reading, UK
Dietmar Jannach, Dortmund University, Germany
Stefan Klein, University of Münster, Germany
Chulmo Koo, Kyung Hee University, South Korea
Rob Law, The Hong Kong Polytechnic University, Hong Kong
Nao Li, Beijing Union University, China
Luisa Mich, University of Trento, Italy
Valeria Minghetti, CISET - Ca'Foscari University, Italy
Juan Nicolau, Virginia Tech, USA
Peter O'Connor, Essec Business School, France
Irem Önder, MODUL University Vienna, Austria
Bing Pan, Pennsylvania State University, USA
Paolo Paolini, Politecnico di Milano, Italy
Codi Morris Paris, Middlesex University, Dubai
Sangwon Park, The Hong Kong Polytechnic University, China
Juho Pesonen, University of Eastern Finland, Finland
Francesco Ricci, Free University of Bozen-Bolzano, Italy
Roland Schegg, HES-SO Valais-Wallis, Switzerland
Marianna Sigala, University of South Australia, Australia
Jason Stienmetz, University of Surrey, UK
Panagiotis Symeonidis, Free University of Bozen-Bolzano, Italy
Iis Tussyadiah, University of Surrey, UK
Giampaolo Viglia, University of Portsmouth, UK
Dan Wang, The Hong Kong Polytechnic University, Hong Kong
Hannes Werthner, Vienna University of Technology, Austria
Karl Wöber, MODUL University Vienna, Austria
Zheng Xiang, Virginia Tech, USA
Yang Yang, Temple University, USA
Markus Zanker, Free University of Bozen-Bolzano, Italy

Book Review Editor
Lawrence Hoc Nang Fong, University of Macau, Macau

Social Media Coordinator Editor
Heather Kennedy-Eden, Indiana University Kokomo, USA

Online Discussion
Valeria Minghetti, CISET - Ca' Foscari University, Italy