Editors

Editor-in-Chief
Zheng Xiang, Virginia Tech, USA

Associate Editors
Rodolfo Baggio, Università Bocconi, Italy
Matthias Fuchs, Mid-Sweden University, Sweden
Ulrike Gretzel, University of Southern California, USA
Wolfram Höpken, Hochschule Ravensburg-Weingarten, Germany
Rob Law, The Hong Kong Polytechnic University, China
Julia Neidhardt, Vienna University of Technology, Austria
Juho Pesonen, University of Eastern Finland, Finland
Markus Zanker, Free University of Bozen-Bolzano, Italy

Steering Board
Daniel Fesenmaier, University of Florida, USA
Jafar Jafari, (Co-Founding Editor) University of Wisconsin-Stout, USA
Josef Mazanec, MODUL University Vienna, Austria
Oliviero Stock, Fondazione Bruno Kessler, Italy
Hannes Werthner, (Co-Founding Editor) Vienna University of Technology, Austria
Karl Wöber, MODUL University Vienna, Austria

Editorial Board
Constantin Aivalis, Technological Education Institute, Heraklion, Greece
Aurkene Alzua-Sorzabal, University of Deusto, Spain
Rodolfo Baggio, Università Bocconi, Italy
Srikanth Beldona, University of Delaware, USA
Alejandro Bellogin, Universidad Autónoma de Madrid (UAM), Spain
Pierre Benckendorff, University of Queensland, Australia
Dimitrios Buhalis, Bournemouth University, UK
Lorenzo Cantoni, USI-Università della Svizzera italiana, Switzerland
Dean Carson, Charles Darwin University, Australia
Federica Cena, University of Torino, Italy
Giacomo Del Chiappa, University of Sassari, Italy
Astrid Dickinger, MODUL University Vienna, Austria
Sara Dolnicar, University of Queensland, Australia
Berta Ferrer-Rosell, University of Lleida, Spain
Daniel Fesenmaier, University of Florida, USA
Lawrence Hoc Nang Fong, University of Macau, China
Andrew John Frew, Queen Margaret University, UK
Matthias Fuchs, Mid-Sweden University, Sweden
Damianos Gavalas, University of the Aegean, Greece
Ulrike Gretzel, University of Southern California, USA
Martin Hitz, University of Klagenfurt, Austria
Anne-Mette Hjalager,University of Southern Denmark, Denmark
Wolfram Höpken, Hochschule Ravensburg-Weingarten, Germany
Alessandro Inversini, University of Reading, UK
Dietmar Jannach, University of Klagenfurt, Austria
Stefan Klein, University of Münster, Germany
Chulmo Koo, Kyung Hee University, South Korea
Rob Law, The Hong Kong Polytechnic University, China
Woojin Lee, Arizona State University, USA
Nao Li, Beijing Union University, China
Luiz Mendes Filho, Universidade Federal do Rio Grande do Norte, Brazil
Luisa Mich, University of Trento, Italy
Valeria Minghetti, CISET - Ca' Foscari University, Italy
Barbara Neuhofer, Salzburg University of Applied Sciences, Austria
Juan Nicolau, Virginia Tech, USA
Peter O'Connor, Essec Business School, France
Irem Önder, MODUL University Vienna, Austria
Bing Pan, Pennsylvania State University, USA
Paolo Paolini, Politecnico di Milano, Italy
Cody Morris Paris, Middlesex University Dubai, UAE
Sangwon Park, The Hong Kong Polytechnic University, China
Juho Pesonen, University of Eastern Finland, Finland
Francesco Ricci, Free University of Bozen-Bolzano, Italy
Roland Schegg, HES-SO Valais-Wallis, Switzerland
Markus Schuckert, The Hong Kong Polytechnic University, China
Marianna Sigala, University of South Australia, Australia
Jason Stienmetz, University of Surrey, UK
Panagiotis Symeonidis, Free University of Bozen-Bolzano, Italy
Iis Tussyadiah, University of Surrey, UK
Marco Valeri, Niccolò Cusano University, Italy
Giampaolo Viglia, University of Portsmouth, UK
Dan Wang, The Hong Kong Polytechnic University, China
Liang Wang, Zhejiang University, China
Hannes Werthner, Vienna University of Technology, Austria
Karl Wöber, MODUL University Vienna, Austria
Wolfgang Wörndl, Technical University of Munich, Germany
Zheng Xiang, Virginia Tech, USA
Yang Yang, Temple University, USA
Florian Zach, Virginia Tech, USA
Markus Zanker, Free University of Bozen-Bolzano, Italy

Book Review Editor
Rosanna Leung, I-Shou University, Taiwan