Understanding consumers’ online browsing patterns and influence of marketing stimuli: A two-layer sequence analysis approach Yi DingHaifeng XuBernard C. Y. Tan Original Empirical Research 07 June 2025
A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation Mojtaba Moji BarariMartin EisendShailendra Pratap Jain Reviews Papers Open access 21 May 2025
Chief marketing officer role design Kimberly A. WhitlerLopo L. RegoNeil A. Morgan Original Empirical Research Open access 14 May 2025
Big data or big brother: When is recontacting the digital customer OK? Yin BaiYan WangXingyao Ren Original Empirical Research 13 May 2025
Using consumption emotional features to predict web-show viewership Zheyin Jane GuHan YueHongfu Liu Original Empirical Research 30 April 2025
Exploring the interaction between television and branded search advertising: Implications for real-time syncing strategies Ivan A. GuitartGuillaume Hervet Original Empirical Research 29 April 2025
Hijacked, blindfolded, and handcuffed: Navigating the turbulent consumer journey for mental illness treatment services Ann M. MirabitoJustine Rapp FarrellNatalie Ross Adkins Original Empirical Research Open access 28 April 2025
A multiple-stakeholder view of open and user innovation: Systematic review and future research agenda Keith Marion SmithMatthew S. O’HernCharles H. Noble Reviews Paper 23 April 2025
Salesperson pricing discretion: Exploring the contingent effects and customer outcomes Amalesh SharmaTarun K. SharmaEli Jones Original Empirical Research 10 April 2025
The past, present, and future of adaptive selling: Toward an integrative framework Nawar N. ChakerRhett T. EplerJay O’Toole Review Paper Open access 28 March 2025
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding Lena SteinhoffJisu J. KimRobert W. Palmatier Original Empirical Research Open access 20 March 2025
Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing Davide C. OraziAnne HambyDhruv Grewal Reviews Paper Open access 20 March 2025
Utilizing managerial beliefs for set identification of price elasticities of demand Rouven E. HaschkaHelmut Herwartz Original Empirical Research Open access 06 March 2025
Trying not to spend Mary C. GillyMary Finley CelsiChin-May Aradhye Original Empirical Research Open access 04 March 2025
Engagement in platform markets: A (video) game changer? Michiel Van CrombruggeStefan Stremersch Original Empirical Research Open access 04 March 2025
Old signals, new era: Reconsidering how customer satisfaction and employee satisfaction impact shareholder wealth César ZamudioSuyun MahVanitha Swaminathan Original Empirical Research Open access 21 February 2025
The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance Soo Hyung “Ralph” ParkDavid A. Griffith Original Empirical Research 18 February 2025
Dynamics of pre-release consumer buzz: Driving communication, search, and participation for market performance Thomas F. SchreinerTimo MandlerCarolin Haiduk Original Empirical Research Open access 15 February 2025
Retailer marketing mix response when launching a direct channel: Not all retailers are alike Michiel Van CrombruggeEls BreugelmansScott A. Neslin Original Empirical Research Open access 14 February 2025
Stay or leave? How corporate responses to economic sanctions shape consumer reactions Xiang FangZhiyong YangGrace Fang Yu-Buck Original Empirical Research 14 February 2025
Inside sales structures and firm performance Molly AhearneMohsen PourmasoudiJohannes Habel Original Empirical Research 13 February 2025
Artificial intelligence marketing usage and firm performance Jifeng MuJonathan Z. Zhang Original Empirical Research 08 February 2025
Entering a complex market: How hybrid branding helps new brands create distinctive and resonant identities Nicole GormanPierre-Yann Dolbec Original Empirical Research 04 February 2025
Quest for insights: Leveraging data from the video game ecosystem in marketing Roman WeldenMichael HaenleinJohn Hulland Conceptual/Theoretical Paper 04 February 2025
When previous relationships limit the new: The interplay between product anthropomorphism and used products Hyokjin KwakMarina PuzakovaJunhee Kim Original Empirical Research 01 February 2025
Expectancy-disconfirmation and consumer satisfaction: A meta-analysis Tom SchieblerNick LeeFelix C. Brodbeck Original Empirical Research Open access 30 January 2025
Assortment management strategies that people see: Insights from a meta-analysis of experimental research on perceived assortment variety Victor D. Mejía Original Empirical Research 18 January 2025
Breaking bad news: How frontline employees cope with bad news disclosure to customers Cécile DelcourtDwayne D. GremlerDominique A. Greer Original Empirical Research 16 January 2025
Relationship ambidexterity in buyer–supplier relations Flora F. GuDanny T. WangAric Rindfleisch Original Empirical Research 09 January 2025
Correction: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice Jordan W. MoffettPatrick FennellAlexander Bleier Correction Open access 07 January 2025
The impact of analyst stock recommendations on firms’ relative exploration orientation Xinchun WangAnna Shaojie Cui Original Empirical Research 09 December 2024
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy Madhu ViswanathanArun SreekumarGaurav R. Sinha Correction Open access 28 November 2024
Correction: Introducing the ARTS framework: A tool for constructive re-inquiry Kelly GoldsmithJillian HmurovicCait Lamberton Correction 10 June 2024
Turning the wheels of engagement: Evidence from entertainment live streaming Xiaofei SongMengyao FuAlain Yee Loong Chong Original Empirical Research 16 May 2024
The bad-influencer effect: Indulgence undermines social connection Jessica GamlinMaferima Touré-Tillery Original Empirical Research 09 May 2024
Correction: Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance Jiajun WuJun YeJunhong Chu Correction 25 March 2024
Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance Jiajun WuJun YeJunhong Chu Original Empirical Research 01 March 2024
(Mis)alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms Elham YazdaniAnindita ChakravartyJeff Inman Original Empirical Research 25 January 2024
Correction: Highlighting discrepancies in brand messaging increases social media engagement Todd Pezzuti Correction 19 January 2024
Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content Rachel E. HochsteinColleen M. HarmelingTaylor Perko Original Empirical Research 18 November 2023
Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement Todd Pezzuti Original Empirical Research 13 November 2023
A structural model of purchases, returns, and return-based targeting strategies Jialie Chen Original Empirical Research 11 March 2021
