The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

Manuscripts submitted for publication consideration in JAMS are judged on the basis of their potential contribution to the advancement of the science and/or practice of marketing. In order for a manuscript to be published in JAMS it must, at the minimum, meet the following criteria:

  • Focus on a substantive issue in the domain of marketing
  • Offer fundamentally new insights that advance the field
  • Be literature-based and scholarly
  • Demonstrate conceptual rigor
  • Provide evidence of methodological rigor, if an empirical piece

JAMS is committed to providing authors with:

  • Timely and constructive reviews
  • Specific and extensive directions (when necessary) for revising a manuscript
  • A decision to either accept or reject a manuscript as early as possible in the review process

The JAMS Editorial Office makes a concerted effort to ensure manuscript turnaround in fewer than 40 days. However, because JAMS is committed to ensuring that reviews are fair, informed, objective, and constructive, there may be occasional instances in which the turnaround time is longer.

Journal information

  • John Hulland
Publishing model
Hybrid. Learn about publishing OA with us

Journal metrics

7.959 (2019)
Impact factor
12.500 (2019)
Five year impact factor
29 days
Submission to first decision
425 days
Submission to acceptance
754,315 (2019)

Latest articles

This journal has 62 open access articles

Journal updates

  • COVID-19 and impact on peer review

    As a result of the significant disruption that is being caused by the COVID-19 pandemic we are very aware that many researchers will have difficulty in meeting the timelines associated with our peer review process during normal times.  Please do let us know if you need additional time. Our systems will continue to remind you of the original timelines but we intend to be highly flexible at this time.

  • Call for Papers: Reimagining Marketing Strategy: Driving the Debate on Grand Challenges

    The grand challenges of climate change, widening inequalities with respect to gender, race, and wealth, alongside current healthcare, social, and economic crises are compelling organizations to reimagine their marketing strategy to make a meaningful contribution for a better world. Consequently, there is an urgent need for developing thought leadership based on responsible science, as expressed recently by the Community for Responsible Research in Business and Management.

  • Call for Papers: Artificial Intelligence (AI) and Robotics in the Retail and Service Sector

    As the competitive intensity for retail and service organizations continues to increase, some observers have suggested that a retail apocalypse could be on the horizon (Danziger 2017); however, the changing retail and service landscape can also be seen as an opportunity to better serve and delight customers in new and innovative ways with AI and AI-driven robotics. 

  • Call for Papers: Digital Technologies

    Marketing strategists need academic marketing and consumer research-based insights to display thought leadership to learn how they can transform these challenges into strategic opportunities for competitive advantage and how technological innovations (e.g., Artificial Intelligence, Augmented Reality, Virtual Reality, Robotics, Blockchain) can be embraced to create customer, firm, and social value, across industries and cultures. We welcome papers that address these issues from all theoretical domains, methodological approaches, and diverse data sources.

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