The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

Manuscripts submitted for publication consideration in JAMS are judged on the basis of their potential contribution to the advancement of the science and/or practice of marketing. In order for a manuscript to be published in JAMS it must, at the minimum, meet the following criteria:

  • Focus on a substantive issue in the domain of marketing
  • Offer fundamentally new insights that advance the field
  • Be literature-based and scholarly
  • Demonstrate conceptual rigor
  • Provide evidence of methodological rigor, if an empirical piece

JAMS is committed to providing authors with:

  • Timely and constructive reviews
  • Specific and extensive directions (when necessary) for revising a manuscript
  • A decision to either accept or reject a manuscript as early as possible in the review process

The JAMS Editorial Office makes a concerted effort to ensure manuscript turnaround in fewer than 40 days. However, because JAMS is committed to ensuring that reviews are fair, informed, objective, and constructive, there may be occasional instances in which the turnaround time is longer.

Journal information

Editor-in-Chief
  • John Hulland
Publishing model
Hybrid (Transformative Journal). Learn about publishing Open Access with us

Journal metrics

7.959 (2019)
Impact factor
12.500 (2019)
Five year impact factor
29 days
Submission to first decision
425 days
Submission to acceptance
754,315 (2019)
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Latest articles

This journal has 65 open access articles

Journal updates

  • Call for Papers: Reimagining Marketing Strategy: Driving the Debate on Grand Challenges

    The grand challenges of climate change, widening inequalities with respect to gender, race, and wealth, alongside current healthcare, social, and economic crises are compelling organizations to reimagine their marketing strategy to make a meaningful contribution for a better world. Consequently, there is an urgent need for developing thought leadership based on responsible science, as expressed recently by the Community for Responsible Research in Business and Management.

  • Call for Papers: Artificial Intelligence (AI) and Robotics in the Retail and Service Sector

    As the competitive intensity for retail and service organizations continues to increase, some observers have suggested that a retail apocalypse could be on the horizon (Danziger 2017); however, the changing retail and service landscape can also be seen as an opportunity to better serve and delight customers in new and innovative ways with AI and AI-driven robotics. 

View all updates

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About this journal

Electronic ISSN
1552-7824
Print ISSN
0092-0703
Abstracted and indexed in
  1. ABS Academic Journal Quality Guide
  2. ANVUR
  3. CNKI
  4. Current Contents / Social & Behavioral Sciences
  5. Dimensions
  6. EBSCO Business Source
  7. EBSCO Communication
  8. EBSCO Communication & Mass Media Complete
  9. EBSCO Discovery Service
  10. EBSCO Linguistics Abstracts Online
  11. ECONIS
  12. Gale
  13. Google Scholar
  14. Institute of Scientific and Technical Information of China
  15. Journal Citation Reports/Social Sciences Edition
  16. Naver
  17. OCLC WorldCat Discovery Service
  18. ProQuest ABI/INFORM
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  25. PsycINFO
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  27. SCOPUS
  28. Social Science Citation Index
  29. TD Net Discovery Service
  30. UGC-CARE List (India)
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