Marketing Letters

Volume 11, Issue 3

August 2000

6 articles in this issue

Indifference Curves that Travel with the Choice Set
Aimee Drolet
Itamar Simonson
Amos Tversky
OriginalPaper Pages: 199 - 209
Leveraging Equity Across The Brand Portfolio
Carolyn J. Simmons
Barbara A. Bickart
Lauranne Buchanan
OriginalPaper Pages: 210 - 220
Advertising Spending and Perceived Quality
Sridhar Moorthy
Hao Zhao
OriginalPaper Pages: 221 - 233
Nutrition Ad Claims and Disclosures: Interaction and Mediation Effects for Consumer Evaluations of the Brand and the Ad
Scot Burton
J. Craig Andrews
Richard G. Netemeyer
OriginalPaper Pages: 235 - 247
Attribute Range Effects in Binary Response Tasks
Tobias Ohler
Aihong Le
Joffre Swait
OriginalPaper Pages: 249 - 260
A Meta-Analysis of Variance Accounted for and Factor Loadings in Exploratory Factor Analysis
Robert A. Peterson
OriginalPaper Pages: 261 - 275