Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.

The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.

Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.

The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.

Officially cited as: Mark Lett

Editors-in-Chief
  • Peter N. Golder
Editor-in-Chief
  • Sandy Jap
Publishing model
Hybrid. Open Choice – What is this?
Impact
Impact factor: 1.624 (2018)
Five year impact factor: 2.271 (2018)
Speed
Submission to first decision: 67 days
Acceptance to publication: 13 days
Usage
Downloads: 166,567 (2018)

Articles

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About this journal

Electronic ISSN
1573-059X
Print ISSN
0923-0645
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