Marketing Letters

A Journal of Research in Marketing

Publishing model:: Hybrid

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Showing 1-50 of 1,264 articles

A new technique for measuring a firm’s marketing emphasis
Hoorsana Damavandi
Feng Mai
Vivek Astvansh
ORIGINAL RESEARCH 10 June 2025
Platform retailer’s information sharing under hybrid selling
Yuansheng Wei
ORIGINAL RESEARCH 06 June 2025
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism
Nicky Rogge
ORIGINAL RESEARCH 04 June 2025
The multiple-identity effect: how multiple social identities shape the perception of time
Menglin Li
Sheng Bi
ORIGINAL RESEARCH 30 May 2025
Guidelines for creating content when conducting netnographic research
Gillian Brooks
Giana M. Eckhardt
Marie-Agnès Parmentier
ORIGINAL RESEARCH Open access 29 May 2025
Space matters: the effect of product spacing on consumer variety-seeking
Jung Min Jang
Song Oh Yoon
Cecile K. Cho
ORIGINAL RESEARCH 17 May 2025
When and why consumers prefer androgynous choices
Niusha Jones
Blair Kidwell
Diego Alvarado Karste
ORIGINAL RESEARCH 09 May 2025
Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals
Peter Gibbard
Kelson Sadlier
Correction Open access 26 April 2025
Does anthropomorphism devalue luxury? The impact of anthropomorphism on consumers’ evaluations of luxury products
Lingling Wen
Yanli Jia
ORIGINAL RESEARCH 21 April 2025
How Augmented Reality (AR) impacts consumers’ connection to a brand
Youjung Jun
ORIGINAL RESEARCH 17 April 2025
Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation
Ya-Hui Kuo
Yu-Xian Liao
ORIGINAL RESEARCH 17 April 2025
Variety-seeking and time of day: a replication
Giang Tue Trinh
REPLICATION CORNER Open access 10 April 2025
I am religious, therefore I am good: the influence of consumer religiosity on purchase intentions of unethical brands
Frank G. Cabano
Elizabeth A. Minton
ORIGINAL RESEARCH 08 April 2025
Quality signaling and willingness-to-pay: an experimental assessment
Arusha Ijaz
Jisang Yu
Jihoon Cho
Original Research 21 March 2025
Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals
Peter Gibbard
Kelson Sadlier
Original Research Open access 08 March 2025
Identifying a suitable short form to assess Brand Love
Lucy Rose Green
Brad Elphinstone
REPLICATION CORNER Open access 13 February 2025
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation
Ying Ding
Zhi Zhou
ORIGINAL RESEARCH 05 February 2025
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity
Joshua Benjamin Schramm
Original Research Open access 20 January 2025
How do consumers respond to female electoral victories? Evidence from Indian state elections
Vishal Narayan
Ishani Tewari
ORIGINAL RESEARCH 23 December 2024
Network externalities, consumer heterogeneity, and optimal monopoly pricing
Sumit Shrivastav
Original Research 21 December 2024
Consequences of distinguishing anthropomorphism from animism in experimental manipulations
Malgorzata (Mags) Karpinska-Krakowiak
ORIGINAL RESEARCH Open access 03 December 2024
Find peace: mindfulness messages and their impact on social media engagement and product purchase intention
Yi He
Ya You
Huifang Mao
ORIGINAL RESEARCH 28 November 2024
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation
Bart Claus
Mario Pandelaere
REPLICATION CORNER 26 November 2024 Pages: 303 - 312
Hmm, the effect of AI conversational fillers on consumer purchase intentions
Guilin Liu
Maggie Wenjing Liu
Qichao Zhu
Original Research 23 November 2024
Mass shooting, gender, and housing price disparities
Yongseok Kim
Junyeol Ryu
Suman Basuroy
Original Research 22 November 2024
Simultaneous versus sequential option presentation: A conceptual replication
Severin Friedrich Bischof
Johannes Bauer
Liane Nagengast
REPLICATION CORNER Open access 21 November 2024 Pages: 289 - 301
A meta-analysis of the effects of sponsorship disclosure in influencer marketing
Xia Liu
Hong Zhao
ORIGINAL RESEARCH 19 November 2024
Social identity–based barriers to pro-environmental intentions
Frank G. Cabano
Noelle M. Nelson
Rachel I. McDonald
ORIGINAL RESEARCH 14 November 2024
How altruistic alternatives reverse the compromise effect
Amelie Griesoph
Thomas F. Schreiner
Holger D. Jänichen
Original Research Open access 04 November 2024
Chatbot anthropomorphism might not be the design for all: examining responses to anthropomorphized chatbots by autistic individuals
Kuan-Chou Ko
Chia-Wei Lin
Zhi-Jun Yeh
ORIGINAL RESEARCH 31 October 2024
Easter eggs: Signaling quality via intrinsic motivation
Matthias Fuchs
ORIGINAL RESEARCH Open access 28 October 2024
When social media sharing backfires: how early sharing intention shapes divergent consumer choices
Hongjie Sun
Xiaoting Xu
Xiaobing Xu
ORIGINAL RESEARCH 24 October 2024
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data
Cecile K. Cho
Hee-Kyung Ahn
Janghyuk Lee
ORIGINAL RESEARCH 16 October 2024
Creating a beautiful life
Jennifer Aaker
ORIGINAL RESEARCH 15 October 2024 Pages: 193 - 204
Precision makes tightness better: the interactive effect of interstitial space and number precision on purchase intention
Na Hou
Han Gong
Original Research 14 October 2024
(In)attention to attractive brand alternatives
Danielle J. Brick
Veronica L. Thomas
ORIGINAL RESEARCH Open access 04 October 2024
Impacts of generative AI on user contributions: evidence from a coding Q &A platform
Xinyu Li
Keongtae Kim
Original Research Open access 18 September 2024
Advancing the science of marketing
Greg M. Allenby
ORIGINAL RESEARCH Open access 13 September 2024 Pages: 205 - 214
Myopic marketing management and stock performance in the short term: the moderating role of asset turnover
Evelini Lauri Morri Garcia
Valter Afonso Vieira
Pravin Nath
ORIGINAL RESEARCH 11 September 2024 Pages: 273 - 287
Celebrating excellence: insights from the 2024 Paul D. Converse Symposium
Maria A. Rodas
Ravi Mehta
ORIGINAL RESEARCH 09 September 2024 Pages: 183 - 191
Navigating choices: a framework of consumer search
Alexander K. Moore
Reid Hastie
ORIGINAL RESEARCH 24 August 2024 Pages: 215 - 226
The offer framing effect: a replication and extension
Louisa M. Pfeifer
Thomas F. Schreiner
REPLICATION CORNER Open access 29 July 2024 Pages: 171 - 182
Part of 1 collection:

Replication Corner
Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes
Aruni Ghosh
Madhurima Deb
Amy Errmann
ORIGINAL RESEARCH 27 July 2024 Pages: 259 - 272
Patient text reviews and preference estimation
Nah Lee
Richard Staelin
Original Research 18 July 2024 Pages: 153 - 170
A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality
Wooyong Jo
Hyejeong Kim
Jeonghye Choi
OriginalPaper 06 July 2024 Pages: 243 - 257
Correction: Data protection and empowering users to control data
Gaurav Jakhu
Correction 02 July 2024 Pages: 49 - 50
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior
Hongyu Meng
Jun Ye
OriginalPaper 26 June 2024 Pages: 137 - 151
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products
David L. Alexander
Sarah G. Moore
OriginalPaper Open access 17 June 2024 Pages: 121 - 136
Is vehicle weight associated with risky driving behavior? Analysis of complete national records
Aviv Steren
Stav Rosenzweig
Ofir D. Rubin
OriginalPaper Open access 08 June 2024 Pages: 97 - 120
The evolving field of consumer research through the lens of its top journals
Evan Weingarten
On Amir
Andrea C. Morales
OriginalPaper 29 May 2024 Pages: 227 - 242

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