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Books & CD Roms: 62 Results

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  • Strategische Marken-Due-Diligence
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    Strategische Marken-Due-Diligence

    Konzeptionelles Modell zur Messung des identitätsbasierten Markenfit bei M&As 

    Reihe: Innovatives Markenmanagement

    Rippe, Kai 2017

    Price from $54.99
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    $54.99 (net)
    ISBN 978-3-658-18492-6
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
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    $69.99 (net)
    ISBN 978-3-658-18491-9
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  • Wirkung von Private Label Brands auf Retailer Brands
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      $69.99
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    Wirkung von Private Label Brands auf Retailer Brands

    Möglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel

    Reihe: Innovatives Markenmanagement

    Horstmann, Florian 2017

    Price from $54.99
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    $54.99 (net)
    ISBN 978-3-658-18259-5
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
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    $69.99 (net)
    ISBN 978-3-658-18258-8
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  • Re-Modeling the Brand Purchase Funnel
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      $79.99
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    Re-Modeling the Brand Purchase Funnel

    Conceptualization and Empirical Application

    Series: Innovatives Markenmanagement

    Dierks, Alexander 2017

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    $59.99 (net)
    ISBN 978-3-658-17822-2
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    $79.99 (net)
    ISBN 978-3-658-17821-5
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  • Corporate Social Responsibility aus Nachfragersicht
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      $44.99
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      $59.99
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    Corporate Social Responsibility aus Nachfragersicht

    Eine Analyse der Wirkungen des CSR-Images auf den Erfolg der Markenführung

    Reihe: Innovatives Markenmanagement

    Hanisch, Stephan 2017

    Price from $44.99
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    $44.99 (net)
    ISBN 978-3-658-17027-1
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    $59.99 (net)
    ISBN 978-3-658-17026-4
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  • Managing Negative Word-of-Mouth on Social Media Platforms
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      $59.99
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      $79.99
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      $59.99
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    Managing Negative Word-of-Mouth on Social Media Platforms

    The Effect of Hotel Management Responses on Observers’ Purchase Intention

    Series: Innovatives Markenmanagement

    Nee, Ines 2016

    Price from $59.99
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    $59.99 (net)
    ISBN 978-3-658-13998-8
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    $79.99 (net)
    ISBN 978-3-658-13997-1
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  • Location-based Advertising im Kontext von Big Data
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      $59.99
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      $79.99
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      $79.99
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    Location-based Advertising im Kontext von Big Data

    Determinanten der Konsumentenakzeptanz

    Reihe: Innovatives Markenmanagement

    Warwitz, Claudius 2016

    Price from $59.99
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    $59.99 (net)
    ISBN 978-3-658-13446-4
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-13445-7
    Usually dispatched within 3 to 5 business days.
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  • Brand Page Attachment
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      $59.99
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      Softcover
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      $79.99
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    • eBook
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      $59.99
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      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
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    Brand Page Attachment

    An Empirical Study on Facebook Users’ Attachment to Brand Pages

    Series: Innovatives Markenmanagement

    Kleine-Kalmer, Barbara 2016

    Price from $59.99
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    $59.99 (net)
    ISBN 978-3-658-12439-7
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    $79.99 (net)
    ISBN 978-3-658-12438-0
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  • Trialogische Markenführung im Business-to-Business
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      $79.99
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    Trialogische Markenführung im Business-to-Business

    Der Einfluss von Social Media auf die identitätsbasierte Markenführung

    Reihe: Innovatives Markenmanagement

    Maier, Florian 2016

    Price from $59.99
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    $59.99 (net)
    ISBN 978-3-658-11414-5
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    $79.99 (net)
    ISBN 978-3-658-11413-8
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  • Innengerichtete Markenführung in Unternehmen mit mehreren Marken
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      $69.99
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    Innengerichtete Markenführung in Unternehmen mit mehreren Marken

    Wirkungen und Determinanten multipler Brand Commitments

    Reihe: Innovatives Markenmanagement, Band 54

    Jentschke, Mirjam 2016

    Price from $54.99
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    $54.99 (net)
    ISBN 978-3-658-11960-7
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    $69.99 (net)
    ISBN 978-3-658-11959-1
    Usually dispatched within 3 to 5 business days.
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  • Identitätsbasierter Markenschutz
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      $69.99
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      $89.99
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      $89.99
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    Identitätsbasierter Markenschutz

    Konzeptualisierung im Kontext der internationalen Marken- und Produktpiraterie

    Reihe: Innovatives Markenmanagement, Band 52

    Keller, Carsten 2016

    Price from $69.99
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    $69.99 (net)
    ISBN 978-3-658-10104-6
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    $89.99 (net)
    ISBN 978-3-658-10103-9
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