Applied Marketing Science / Angewandte Marketingforschung

Technology Acceptance of Connected Services in the Automotive Industry

Authors: Hiraoka, Clemens

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  • ISBN 978-3-8349-8309-1
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Softcover $119.00
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  • ISBN 978-3-8349-1870-3
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About this book

Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.

About the authors

Dr. Clemens Hiraoka received his doctorate under the guidance of Prof. Dr. Florian von Wangenheim at the department of services and technology marketing at the Technische Universität München.

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook $89.00
price for USA in USD (gross)
  • ISBN 978-3-8349-8309-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $119.00
price for USA in USD
  • ISBN 978-3-8349-1870-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Technology Acceptance of Connected Services in the Automotive Industry
Authors
Series Title
Applied Marketing Science / Angewandte Marketingforschung
Copyright
2009
Publisher
Gabler Verlag
Copyright Holder
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
eBook ISBN
978-3-8349-8309-1
DOI
10.1007/978-3-8349-8309-1
Softcover ISBN
978-3-8349-1870-3
Series ISSN
2627-1982
Edition Number
1
Number of Pages
XIX, 151
Topics