About this book series

In mainstream society, an automobile is understood to be is a personally owned asset. In parts of New Caledonia, a private vehicle has a cultural liability in that it is socially incorrect to use a car solely for personal benefit. This is somewhat like the situation in Lesotho where a privately-owned cow cannot be sold nor killed by its owner. Among Indigenous Basuto people, the proprietor of cattle has the obligation to allow others to use cows for transport or other uses. 

Cultural assumptions, whether explicit or implicit, are often ignored or misunderstood, yet central to understanding business. The purpose of this series is to bring light to business as conducted by ethnic minorities and indigenous peoples, with an emphasis on understanding the cultural behaviors that shape specific economic structures. This is an interdisciplinary book series welcoming all approaches to research on ethnic and indigenous business origins, practices, history, evolution, demographics, and challenges. Academic monographs, edited volumes, and case studies are welcome. Ultimately, the series aims to provide a nuanced perspective of mainstream business thought, and usher in a spirit of inclusion to a mature understanding of business philosophies.
Electronic ISSN
2948-1643
Print ISSN
2948-1635
Series Editor
  • Léo-Paul Dana

Book titles in this series