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New & Forthcoming Titles | Innovatives Markenmanagement (Titel dieser Reihe)

Innovatives Markenmanagement

Innovatives Markenmanagement

Reihen-Hrsg.: Burmann, Christoph, Kirchgeorg, Manfred

ISSN: 2627-1109

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  • Markenerweiterungsstrategien professioneller Sportvereine im eSport
    • eBook
      Due: April 2, 2021

      Softcover
      Due: April 2, 2021

      41,59 €
      (gross)
    • Softcover
      Due: April 2, 2021

      41,59 €
      (gross)

    Markenerweiterungsstrategien professioneller Sportvereine im eSport

    Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage

    Reihe: Innovatives Markenmanagement

    Diegel, Marius 2021

    Preis ab 41,59 €
    Formate:
    Information
    ISBN 978-3-658-33100-9
    Due: April 2, 2021
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    41,59 € (gross)
    ISBN 978-3-658-33099-6
    Due: April 2, 2021
    Softcover
    Softcover (also known as softback) version
  • Einfluss von Retailer Brands auf das Image von Private Label Brands
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      53,45 €
      (gross)

    Einfluss von Retailer Brands auf das Image von Private Label Brands

    Eine experimentelle Analyse im Online-Fashionhandel

    Reihe: Innovatives Markenmanagement

    Abraham, Eike Jonas 2020

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-658-31861-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-658-31860-4
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Markenauthentizität als strategisches Markenführungsinstrument
    • eBook
      Immediate eBook download after purchase

      46,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      58,31 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      46,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      58,31 €
      (gross)

    Markenauthentizität als strategisches Markenführungsinstrument

    Identitätsbasierte Re-Konzeptualisierung und Entwicklung einer empirisch validierten Markenauthentizitätsskala

    Reihe: Innovatives Markenmanagement

    Adomeit, Malte 2020

    Preis ab 46,99 €
    Formate:
    Information
    46,99 € (gross)
    ISBN 978-3-658-32494-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    58,31 € (gross)
    ISBN 978-3-658-32493-3
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Virtual Reality als neuartiges Kommunikationsinstrument der internen, identitätsbasierten Markenkommunikation
    • eBook
      Immediate eBook download after purchase

      46,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      58,31 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      46,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      58,31 €
      (gross)

    Virtual Reality als neuartiges Kommunikationsinstrument der internen, identitätsbasierten Markenkommunikation

    Eine wissenschaftliche Untersuchung am Fallbeispiel der Corporate Brand Merck

    Reihe: Innovatives Markenmanagement

    Nikic-Cemas, Irena 2020

    Preis ab 46,99 €
    Formate:
    Information
    46,99 € (gross)
    ISBN 978-3-658-32071-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    58,31 € (gross)
    ISBN 978-3-658-32070-6
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Brand Choice and Loyalty
    • eBook
      Immediate eBook download after purchase

      58,84 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      72,79 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      58,84 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      72,79 €
      (gross)

    Brand Choice and Loyalty

    Evidence from Swiss Car Registration Microdata

    Series: Innovatives Markenmanagement

    Meier, Beat 2020

    Preis ab 58,84 €
    Formate:
    Information
    58,84 € (gross)
    ISBN 978-3-658-28014-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    72,79 € (gross)
    ISBN 978-3-658-28013-0
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Die Markenprofilierungswirkung von Product Placement in Computerspielen
    • eBook
      Immediate eBook download after purchase

      49,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      63,17 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      49,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      63,17 €
      (gross)

    Die Markenprofilierungswirkung von Product Placement in Computerspielen

    Eine Analyse am Beispiel von Mercedes-Benz

    Reihe: Innovatives Markenmanagement

    Wegener, Katrin M. 2019

    Preis ab 49,99 €
    Formate:
    Information
    49,99 € (gross)
    ISBN 978-3-658-27442-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    63,17 € (gross)
    ISBN 978-3-658-27441-2
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • The Role of Origin of Fame in Influencer Branding
    • eBook
      Immediate eBook download after purchase

      67,40 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      83,19 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      67,40 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      83,19 €
      (gross)

    The Role of Origin of Fame in Influencer Branding

    A Comparative Analysis of German and Russian Consumers

    Series: Innovatives Markenmanagement

    Sinnig, Julia 2020

    Preis ab 67,40 €
    Formate:
    Information
    67,40 € (gross)
    ISBN 978-3-658-27543-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    83,19 € (gross)
    ISBN 978-3-658-27542-6
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
    • eBook
      Immediate eBook download after purchase

      49,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      63,17 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      49,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      63,17 €
      (gross)

    Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität

    Reihe: Innovatives Markenmanagement

    Roßmann, Patrick 2019

    Preis ab 49,99 €
    Formate:
    Information
    49,99 € (gross)
    ISBN 978-3-658-24970-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    63,17 € (gross)
    ISBN 978-3-658-24969-4
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Internal City Branding
    • eBook
      Immediate eBook download after purchase

      49,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      63,17 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      49,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      63,17 €
      (gross)

    Internal City Branding

    Ein empirisch validiertes Modell zur internen, identitätsbasierten Markenführung von Städten

    Reihe: Innovatives Markenmanagement

    Rößler, Ayla 2019

    Preis ab 49,99 €
    Formate:
    Information
    49,99 € (gross)
    ISBN 978-3-658-24588-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    63,17 € (gross)
    ISBN 978-3-658-24587-0
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Erfolgssicherung von Marken durch Authentizität
    • eBook
      Immediate eBook download after purchase

      49,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      63,17 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      49,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      63,17 €
      (gross)

    Erfolgssicherung von Marken durch Authentizität

    Die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers

    Reihe: Innovatives Markenmanagement

    Dietert, Anna-Christina 2018

    Preis ab 49,99 €
    Formate:
    Information
    49,99 € (gross)
    ISBN 978-3-658-22528-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    63,17 € (gross)
    ISBN 978-3-658-22527-8
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version


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