Marketing to worldwide audiences
Promote your article to achieve a bigger impact for your work.
To effectively spread the news about your research and your publications, it will be important to become an active and trusted member of the online communities. Your visibility will increase and this can lead to more downloads and citations for your articles. Find our promotion tools and tips for authors here!
Our global marketing approach centers on customer channels – treating each of our audience groups in a way that addresses their unique needs. We apply efficient strategies and activities for
- Search engine optimization
- Researchers, scientists, professionals, students
- University, institution and corporate libraries
- Library suppliers, booksellers, online retailers, and all other trade partners.
Table-of-Contents Alerts
Numerous readers have registered for our journals’ Table-of-Contents Alerts announcing each new issue and providing quick links to the abstract and full text of each article in PDF or HTML. Readers can choose their preferred format and access the articles with only one click.
- Register for SpringerAlerts
Newsletters
To stay up-to-date, librarians and readers have registered for subject-specific email newsletters. In addition to customized product information, these newsletters feature discount offers, free trial access, award news and conference announcements. All e-marketing campaigns are tracked to measure and further improve performance.
Conferences & social media
Springer Nature attends hundreds of exhibitions and (virtual) conferences each year, presenting books, journals and our portfolio of further electronic products.
All activities are supported by social media initiatives using our various accounts on Twitter, Facebook and other communities.
Search engine optimization (SEO)
As most readers reach our platforms through search engines, search engine optimization has a strong impact on our website traffic. To make sure the journals' pages appear at the top of the results list of an appropriate keyword search, we constantly lay emphasis on the further optimization of our websites and our content platform Springer Nature Link. Here's how your manuscript can contribute to SEO.