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Palgrave Macmillan

Permanent Campaigning in Greece in Times of Crisis

The Samaras, Tsipras and Mitsotakis Premierships

  • Book
  • © 2022

Overview

  • Offers the first empirical case study of a holistic theoretical framework of permanent campaigning
  • Explores the political communication strategies of Greek PMs Antonis Samaras, Alexis Tsipras and Kyriakos Mitsotakis
  • Applies both qualitative (elite interviewing) and quantitative (analysis of Facebook posts) methods

Part of the book series: Political Campaigning and Communication (PCC)

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Table of contents (5 chapters)

Keywords

About this book

This book investigates the phenomenon of permanent campaigning in Greece over the last decade. It explores the political communication strategies of three recent successive Greek prime ministers from 2012 until the early months of 2022 to deal with economic, migration and pandemic crises, from a permanent campaigning perspective. Moreover, it evaluates and measures, for the first time, their permanent campaign strategies using the proposed framework of Lilleker and Joathan (2020) and the three following indicators: capacity building and strategy, paid and owned media and earned media. The need for presidents to communicate with public opinion and their dependence on public support is anything but new. Τhe difference in the case of the permanent campaign is that the campaign tools, methods, techniques and personnel follow the elected leader in office in order to back his constant efforts to retain or even increase public approval as well as advance their re-election prospects. Thisbook aims to extend the research on the permanent campaigning in European parliamentary systems and will be of interest to political communication and campaigning students and researchers.

Reviews

“Dr Koliastasis’ book makes an important contribution to the study of the political campaign means and skills essential for premiership. The case of permanent campaign indeed has become the canon for political leaders across the world. This is due to various factors, ranging from new means of political communication, such as 24/7 news coverage and the advent of social media that allow real-time interaction, to the de-alignment of voters from mainstream parties. It is a common sense that heads of governments find it very challenging to secure support for the reforms they are struggling to pursue, while they are confronted with high pressure from the electorates for even more efficient and immediate solutions to a wide-ranging set of problems and concerns. Hence, studying the way political campaigns may uphold the functioning of governments, and maintain political support, is a matter of concern for all those who conceive of politics as a profession in Weberian terms. Moreover, there is another useful contribution by Dr Kolliastasis’ focus on three Greek premiers – A. Samaras, A.Tsipras, K.Mitsotakis. Since 2009 Greek politics attracted great publicity in international media as much as in academic debates over the economic crisis and its grave effects for the prosperity and sustainability of the state. In that context, the dramatic and unprecedented for the European standards decrease of trust in political institutions, as made evident in the turmoil of these years, and especially the restructuring of the party systems, the rise of anti-systemic parties and polarization, and government instability, created sui generis political circumstances for managing state affairs. Hence, studying the ways premiers coming from opposite ideological backgrounds tried to cope with voters’ critical stance and changing voting preferences highlights some of the very interesting topics of contemporary Political Science research on political communication and party politics. The analysis is very coherent and systematic, and brings up many critical points that become relevant to the bibliography beyond the case of Greek politics.”

Manos Papazoglou, Assistant Professor in Political Systems, Department of Politics and International Relations, University of the Peloponnese, Greece

 “A very welcome and much needed book that explores theories and applications of permanent campaigning. This book offers a perceptive examination of how permanent campaigning was employed by three Greek Prime Ministers during the last decade, and as such offers insights beyond the widely researched cases of the US and northern Europe.”

Anastasia Veneti, Principal Academic in Political Communication, Bournemouth University, UK

 




Authors and Affiliations

  • National and Kapodistrian University of Athens, Athens, Greece

    Panos A. Koliastasis

About the author

Panos Koliastasis is Postdoctoral Researcher in Politics at the University of Athens and Lecturer (adjunct) at the University of Peloponnese, Greece.

Bibliographic Information

  • Book Title: Permanent Campaigning in Greece in Times of Crisis

  • Book Subtitle: The Samaras, Tsipras and Mitsotakis Premierships

  • Authors: Panos A. Koliastasis

  • Series Title: Political Campaigning and Communication

  • DOI: https://doi.org/10.1007/978-3-031-11691-9

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Social Sciences, Social Sciences (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022

  • Hardcover ISBN: 978-3-031-11690-2Published: 23 October 2022

  • eBook ISBN: 978-3-031-11691-9Published: 22 October 2022

  • Series ISSN: 2662-589X

  • Series E-ISSN: 2662-5903

  • Edition Number: 1

  • Number of Pages: XIII, 189

  • Number of Illustrations: 1 b/w illustrations, 1 illustrations in colour

  • Topics: European Politics, Political Communication, Political Leadership, Electoral Politics

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