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Entrepreneurship, Business and Economics - Vol. 1

Proceedings of the 15th Eurasia Business and Economics Society Conference

  • Conference proceedings
  • © 2016

Overview

Editors:
  1. Mehmet Huseyin Bilgin

    1. Faculty of Economics, Istanbul Medeniyet University, Istanbul, Turkey

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  2. Hakan Danis

    1. MUFG Union Bank, San Francisco, USA

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    You can also search for this editor in PubMed   Google Scholar

  • Presents latest research findings in entrepreneurship and small business with a special focus on social, technological and strategic entrepreneurship
  • Concentrates on Tourism sector across the world
  • Discusses challenges faced on theoretical and policy levels

Part of the book series: Eurasian Studies in Business and Economics (EBES, volume 3/1)

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About this book

This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.

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Keywords

Table of contents (44 papers)

  1. Marketing and Tourism

    1. The Dependencies Between Internal and External Communication of the Organization: The Problem of Coherence

      • Anna Rogala
      Pages 485-500

    2. The Nationality and the Type of Celebrities Endorsing Products Versus Ethnocentric Attitudes of Polish Consumers

      • Ewa Jerzyk, Kamil Wyczynski
      Pages 501-514

    3. Being Successful in International Markets: The Role of International Marketers’ Competencies

      • Ana Maria Soares, Fernando Santos Eduardo
      Pages 515-524

    4. Information Asymmetry and the Effectiveness of Marketing Communications on Health-Oriented Food Market

      • Renata Nestorowicz
      Pages 525-534

    5. Determination of Factors Affecting Petrol Station Brand Choice in Lithuania

      • Lina Pilelienė, Arvydas Petras Bakanauskas
      Pages 535-543

    6. The Medical Tourism and Health Tourism, Future Business for Romania

      • Celia Dana Beșciu
      Pages 545-554

    7. Hashtag Progress: The Digital Fingerprint of Web 2.0 on Tourism and Hospitality Industry Management—A Case Study for Romania

      • Adina Popescu, Dan Popescu, Cristina State
      Pages 555-564

    8. The Impact of Turkish TV Series on Turkey’s Image: Evidence from Eastern Europe

      • Mehmet Huseyin Bilgin, Ender Demir, Davor Labas
      Pages 565-578

    9. A Study on the Spatial Distribution of India Tourism Resources and Tourism Product Innovation—Based on the Background of Industrial Convergence

      • Yan Li
      Pages 579-588
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Editors and Affiliations

  • Faculty of Economics, Istanbul Medeniyet University, Istanbul, Turkey

    Mehmet Huseyin Bilgin

  • MUFG Union Bank, San Francisco, USA

    Hakan Danis

Bibliographic Information

  • Book Title: Entrepreneurship, Business and Economics - Vol. 1

  • Book Subtitle: Proceedings of the 15th Eurasia Business and Economics Society Conference

  • Editors: Mehmet Huseyin Bilgin, Hakan Danis

  • Series Title: Eurasian Studies in Business and Economics

  • DOI: https://doi.org/10.1007/978-3-319-27570-3

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2016

  • Hardcover ISBN: 978-3-319-27569-7Published: 19 March 2016

  • Softcover ISBN: 978-3-319-80173-5Published: 25 April 2018

  • eBook ISBN: 978-3-319-27570-3Published: 18 March 2016

  • Series ISSN: 2364-5067

  • Series E-ISSN: 2364-5075

  • Edition Number: 1

  • Number of Pages: XVI, 588

  • Number of Illustrations: 72 b/w illustrations, 48 illustrations in colour

  • Topics: Entrepreneurship, Human Resource Management, Marketing, Tourism Management

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