Overview
- Celebrates the history of marketing while also exploring its future
- Presents theories for more efficient and impactful responses by marketers
- Explores the influence of artificial intelligence, virtual reality, mechanamorphics
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
Included in the following conference series:
Conference proceedings info: AMSAC-WC 2021.
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Table of contents (199 papers)
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Celebrating the Past and Future of Marketing and Discovery with Social Impact
Keywords
About this book
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Editors and Affiliations
About the editors
Bibliographic Information
Book Title: Celebrating the Past and Future of Marketing and Discovery with Social Impact
Book Subtitle: 2021 AMS Virtual Annual Conference and World Marketing Congress
Editors: Juliann Allen, Bruna Jochims, Shuang Wu
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-030-95346-1
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Academy of Marketing Science 2022
Hardcover ISBN: 978-3-030-95345-4Published: 30 June 2022
Softcover ISBN: 978-3-030-95348-5Published: 01 July 2023
eBook ISBN: 978-3-030-95346-1Published: 29 June 2022
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XLIX, 598
Number of Illustrations: 12 b/w illustrations, 12 illustrations in colour
Topics: Marketing, Business Strategy/Leadership, Consumer Behavior