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Electronic Commerce and Business Communications

  • Textbook
  • © 1998

Overview

Authors:
  1. Michael Chesher

    1. Kingston Business School, Kingston University, UK

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  2. Rukesh Kaura

    1. Chase Investment Bank Ltd, London, UK

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  • Provides a comprehensive state of the art review of electronic commerce over the Internet, aimed at both IT Managers and business managers * Shows how electronic business communications contributes to competitive advantage * Guides the manager in the development of business strategies for electronic commerce

Part of the book series: Practitioner Series (PRACT.SER.)

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Table of contents (16 chapters)

  1. Back Matter

    Pages 251-274
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About this book

In Electronic Business Communications, Mike Chesher and Ricky Kaura tell you all that you need to know about electronic commerce over the Internet. All the major topics are covered: - How electronic business communications can give you the edge over your competitors; - How you can develop effective business strategies for electronic commerce; - All you need to know about EDI/E-commerce Security concerns? What security concerns ¨ the Internet is open for business! - What are the E-commerce standards and why do they matter? - Making the most of trading via the Internet and value added networks; - Breakthroughs in Web-based EDI and Internet applications Information highway initiatives; - Lots of case studies are included. Anyone working in or coming into contact with the exciting world of business electronic communications will find something to interest them here.

Authors and Affiliations

  • Kingston Business School, Kingston University, UK

    Michael Chesher

  • Chase Investment Bank Ltd, London, UK

    Rukesh Kaura

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