Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (7 chapters)
Keywords
Authors and Affiliations
Bibliographic Information
Book Title: Computergestützte Marketing-Informationssysteme
Book Subtitle: Konzeptionen, Modellanwendungen, Entwicklungsstrategien
Authors: Heribert Meffert
Series Title: Unternehmensführung und Marketing
DOI: https://doi.org/10.1007/978-3-322-98958-1
Publisher: Gabler Verlag Wiesbaden
-
eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1975
Hardcover ISBN: 978-3-409-36391-4Due: 01 January 1975
Softcover ISBN: 978-3-322-98959-8Published: 20 November 2012
eBook ISBN: 978-3-322-98958-1Published: 13 March 2013
Edition Number: 1
Number of Pages: 194
Number of Illustrations: 6 b/w illustrations
Topics: Business and Management, general