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New & Forthcoming Titles | Unternehmensführung und Marketing

Unternehmensführung und Marketing

Unternehmensführung und Marketing

Reihen-Hrsg.: Meffert, Heribert, Steffenhagen, Hartwig, Freter, Hermann

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  • Kundenzufriedenheit und Arbeitszufriedenheit bei Dienstleistungen
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Kundenzufriedenheit und Arbeitszufriedenheit bei Dienstleistungen

    Operationalisierung und Erklärung der Beziehungen am Beispiel des Handels

    Reihe: Unternehmensführung und Marketing, Band 37

    Schwetje, Thomas 1999

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-322-99242-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-11562-9
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Marktorientierte Konzeptfindung für langlebige Gebrauchsgüter
    • eBook
      Immediate eBook download after purchase

      36,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      48,55 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      36,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      48,55 €
      (gross)

    Marktorientierte Konzeptfindung für langlebige Gebrauchsgüter

    Messung und QFD-gestützte Umsetzung von Kundenforderungen und Kundenurteilen

    Reihe: Unternehmensführung und Marketing

    Schmidt, Ralf-Bodo 1996

    Preis ab 36,99 €
    Formate:
    Information
    36,99 € (gross)
    ISBN 978-3-322-94444-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    48,55 € (gross)
    ISBN 978-3-409-13693-8
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Fläche und Personalintensität als Erfolgsfaktoren im Einzelhandel
    • eBook
      Immediate eBook download after purchase

      36,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      36,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Fläche und Personalintensität als Erfolgsfaktoren im Einzelhandel

    Reihe: Unternehmensführung und Marketing

    1995

    Preis ab 36,99 €
    Formate:
    Information
    36,99 € (gross)
    ISBN 978-3-322-94443-6
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-13689-1
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Produktrelaunch in der Konsumgüterindustrie
    • eBook
      Immediate eBook download after purchase

      36,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      36,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Produktrelaunch in der Konsumgüterindustrie

    Diagnosekonzept zur Auswahl, Ermittlung und Bewertung von Informationen

    Reihe: Unternehmensführung und Marketing

    1993

    Preis ab 36,99 €
    Formate:
    Information
    36,99 € (gross)
    ISBN 978-3-322-94442-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-13676-1
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Informationsgrundlagen zur leistungsbezogenen Konditionengewährung
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Informationsgrundlagen zur leistungsbezogenen Konditionengewährung

    Leistungsindikatoren, Meßmöglichkeiten und Informationssysteme

    Reihe: Unternehmensführung und Marketing

    Härdtl, Gunter 1995

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-663-07948-4
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-13690-7
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Markenführung im Internet
    • eBook
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      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Markenführung im Internet

    Verhaltenstypen — Einflussfaktoren — Erfolgswirkungen

    Reihe: Unternehmensführung und Marketing, Band 42

    Bongartz, Michael 2002

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-663-10729-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-12331-0
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Freilegung strategischen Managementwissens
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Freilegung strategischen Managementwissens

    Ein wissensdiagnostischer Ansatz

    Reihe: Unternehmensführung und Marketing, Band 41

    Rogers-Wynands, Sabine 2002

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-663-10105-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-11918-4
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Werbeetat- und Werbemix-Planung im Handel
    • eBook
      Immediate eBook download after purchase

      40,00 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      43,73 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      40,00 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      43,73 €
      (gross)

    Werbeetat- und Werbemix-Planung im Handel

    Reihe: Unternehmensführung und Marketing

    1996

    Preis ab 40,00 €
    Formate:
    Information
    40,00 € (gross)
    ISBN 978-3-663-11835-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    43,73 € (gross)
    ISBN 978-3-409-13695-2
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Preisbeurteilung als Determinante der Verkehrsmittelwahl
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Preisbeurteilung als Determinante der Verkehrsmittelwahl

    Ein Beitrag zum Preismanagement im Verkehrsdienstleistungsbereich

    Reihe: Unternehmensführung und Marketing, Band 36

    Schneider, Helmut 1999

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-663-11140-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-11561-2
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Entstehung und Markteinführung von Produktneuheiten
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Entstehung und Markteinführung von Produktneuheiten

    Entwicklung eines prozeßintegrierten Konzepts

    Reihe: Unternehmensführung und Marketing, Band 33

    Call, Guido 1997

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-322-99295-6
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-13697-6
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version


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