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New & Forthcoming Titles | Unternehmensführung und Marketing

Unternehmensführung und Marketing

Unternehmensführung und Marketing

Reihen-Hrsg.: Meffert, Heribert, Steffenhagen, Hartwig, Freter, Hermann

Geschlossene Reihe
Although this series no longer publishes new content, the published titles listed below may be still available on-line (e. g. via the Springer Book Archives) and in print.

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  • Kundenzufriedenheit und Arbeitszufriedenheit bei Dienstleistungen
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      42,99 €
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      Usually ready to be dispatched within 3 to 5 business days, if in stock

      53,45 €
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    • eBook
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      42,99 €
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      Softcover
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      53,45 €
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    Kundenzufriedenheit und Arbeitszufriedenheit bei Dienstleistungen

    Operationalisierung und Erklärung der Beziehungen am Beispiel des Handels

    Reihe: Unternehmensführung und Marketing, Band 37

    Schwetje, Thomas 1999

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-322-99242-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-11562-9
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Marktorientierte Konzeptfindung für langlebige Gebrauchsgüter
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      36,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      48,55 €
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    • eBook
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      36,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      48,55 €
      (gross)

    Marktorientierte Konzeptfindung für langlebige Gebrauchsgüter

    Messung und QFD-gestützte Umsetzung von Kundenforderungen und Kundenurteilen

    Reihe: Unternehmensführung und Marketing

    Schmidt, Ralf-Bodo 1996

    Preis ab 36,99 €
    Formate:
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    36,99 € (gross)
    ISBN 978-3-322-94444-3
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    48,55 € (gross)
    ISBN 978-3-409-13693-8
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Fläche und Personalintensität als Erfolgsfaktoren im Einzelhandel
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      33,26 €
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      Softcover
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      53,45 €
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    • eBook
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      33,26 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      53,45 €
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    Fläche und Personalintensität als Erfolgsfaktoren im Einzelhandel

    Reihe: Unternehmensführung und Marketing

    1995

    Preis ab 33,26 €
    Formate:
    Information
    33,26 € (gross)
    ISBN 978-3-322-94443-6
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-13689-1
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Produktrelaunch in der Konsumgüterindustrie
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      33,26 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      53,45 €
      (gross)
    • eBook
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      33,26 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      53,45 €
      (gross)

    Produktrelaunch in der Konsumgüterindustrie

    Diagnosekonzept zur Auswahl, Ermittlung und Bewertung von Informationen

    Reihe: Unternehmensführung und Marketing

    1993

    Preis ab 33,26 €
    Formate:
    Information
    33,26 € (gross)
    ISBN 978-3-322-94442-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-13676-1
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Informationsgrundlagen zur leistungsbezogenen Konditionengewährung
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      42,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      53,45 €
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    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      53,45 €
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    Informationsgrundlagen zur leistungsbezogenen Konditionengewährung

    Leistungsindikatoren, Meßmöglichkeiten und Informationssysteme

    Reihe: Unternehmensführung und Marketing

    Härdtl, Gunter 1995

    Preis ab 42,99 €
    Formate:
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    42,99 € (gross)
    ISBN 978-3-663-07948-4
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-13690-7
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Markenführung im Internet
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      42,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      53,45 €
      (gross)
    • eBook
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      42,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      53,45 €
      (gross)

    Markenführung im Internet

    Verhaltenstypen — Einflussfaktoren — Erfolgswirkungen

    Reihe: Unternehmensführung und Marketing, Band 42

    Bongartz, Michael 2002

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-663-10729-3
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-12331-0
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Freilegung strategischen Managementwissens
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      42,99 €
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      Softcover
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      53,45 €
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    • eBook
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      42,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      53,45 €
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    Freilegung strategischen Managementwissens

    Ein wissensdiagnostischer Ansatz

    Reihe: Unternehmensführung und Marketing, Band 41

    Rogers-Wynands, Sabine 2002

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-663-10105-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-11918-4
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Werbeetat- und Werbemix-Planung im Handel
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      35,96 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      43,73 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      35,96 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      43,73 €
      (gross)

    Werbeetat- und Werbemix-Planung im Handel

    Reihe: Unternehmensführung und Marketing

    1996

    Preis ab 35,96 €
    Formate:
    Information
    35,96 € (gross)
    ISBN 978-3-663-11835-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    43,73 € (gross)
    ISBN 978-3-409-13695-2
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Preisbeurteilung als Determinante der Verkehrsmittelwahl
    • eBook
      Immediate eBook download after purchase

      42,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      53,45 €
      (gross)

    Preisbeurteilung als Determinante der Verkehrsmittelwahl

    Ein Beitrag zum Preismanagement im Verkehrsdienstleistungsbereich

    Reihe: Unternehmensführung und Marketing, Band 36

    Schneider, Helmut 1999

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-663-11140-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-11561-2
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Marketing für professionelle Dienstleistungen
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      35,96 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      53,45 €
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    • eBook
      Immediate eBook download after purchase

      35,96 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      53,45 €
      (gross)

    Marketing für professionelle Dienstleistungen

    Bedeutung und Dynamik der Geschäftsbeziehungen, dargestellt am Beispiel Wirtschaftsprüfung

    Reihe: Unternehmensführung und Marketing

    Schmitz, Gertrud 1997

    Preis ab 35,96 €
    Formate:
    Information
    35,96 € (gross)
    ISBN 978-3-322-99243-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-13696-9
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version


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