Overview

Authors:

Heribert Meffert

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Manfred Bruhn

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Part of the book series: Unternehmensführung und Marketing (UFUEHR, volume 18)

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Book Title: Markenstrategien im Wettbewerb
Book Subtitle: Empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken
Authors: Heribert Meffert, Manfred Bruhn
Series Title: Unternehmensführung und Marketing
DOI: https://doi.org/10.1007/978-3-322-88042-0
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1984
Softcover ISBN: 978-3-409-13604-4Published: 01 January 1984
eBook ISBN: 978-3-322-88042-0Published: 08 March 2013
Edition Number: 1
Number of Pages: 250
Number of Illustrations: 14 b/w illustrations
Topics: Business and Management, general