About this book series
International Series in Quantitative Marketing (ISQM) is dedicated to reviewing, exploring, and reporting state-of-the-art marketing issues in the broadest sense. Of interest to the Series are also contributions addressing the interface between marketing and other business disciplines. Marketing problems are typically dynamic, involving multiple decision variables, and their outcomes are uncertain. Many company executives rely on quantitative approaches in addressing them. This is facilitated by new data sources, new methods, and increased computing power. Enhancing our understanding of the effectiveness of quantitative approaches in addressing marketing issues is the focus of the ISQM.
- Electronic ISSN
- 2199-1057
- Print ISSN
- 0923-6716
- Series Editor
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- Jehoshua Eliashberg
Book titles in this series
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Innovation and Marketing in the Pharmaceutical Industry
Emerging Practices, Research, and Policies
- Editors:
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- Min Ding
- Jehoshua Eliashberg
- Stefan Stremersch
- Copyright: 2014
Available Renditions
- Hard cover
- Soft cover
- eBook
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Modeling Markets
Analyzing Marketing Phenomena and Improving Marketing Decision Making
- Authors:
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- Peter S.H. Leeflang
- Jaap E. Wieringa
- Tammo H.A. Bijmolt
- Koen H. Pauwels
- Copyright: 2015
Available Renditions
- Hard cover
- Soft cover
- eBook
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Dynamic Models of Advertising Competition
Open- and Closed-Loop Extensions
- Authors:
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- Gary M. Erickson
- Copyright: 1991
Available Renditions
- Hard cover
- Soft cover
- eBook
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Building Models for Marketing Decisions
- Authors:
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- Peter S.H. Leeflang
- Dick R. Wittink
- Michel Wedel
- Philippe A. Naert
- Copyright: 2000
Available Renditions
- Soft cover
- eBook