Editors

About the Editor

Dr. Dieter Ahlert is professor emeritus of the Department of Business Administration, in particular distribution and trade, the University of Münster.

Dr. Chrsitof Backhaus is Professor of Marketing at the Newcastle University Business School in the UK.

Dr. Markus Blut is Professor and Chair in Marketing at the Newcastle University Business School.

Prof. Dr. Christian Brock has the Chair of Business Administration: Marketing held at the University of Rostock.

Prof. Dr. Andreas Eggert is the Chair of Business Administration, in particular marketing, at the University of Paderborn.

Dr. Heiner Evanschitzky is professor and chair of marketing at Aston Business School.

Dr. Ina Garnefeld is Professor and Chair of Business Administration, in particular, service management at the University of Wuppertal.

Prof. Dr. Jürgen Hesse was founding CEO of the Siegfried Vögele Institute, International Society for Dialogue Marketing mbH and is currently a member of the Scientific Board of the Institute.

Prof. Dr. Hartmut H. Holzmüller is professor at the Institute for Marketing at the University of Dortmund.

Prof. Dr. R. Gopalkrishnan Iyer is Professor of Marketing and Director of the Center for Services Marketing & Management at Florida Atlantic University in Boca Raton, FL, United States.

Lou E. Pelton is an award winning teacher and researcher for Business Administration at the University of North Texas.

Prof. Dr. Jan Hendrik Schumann is Professor of Marketing and Innovation at the University of Passau.

Alakh N. Sharma is Professor and Director of the Institute for Human Development (IHD), New Delhi.

Prof. Dr. Florian von Wangenheim is Chair of service and technology marketing at the Technical University of Munich.

Prof. Dr. David M. Woisetschläger holds the Chair of Business Administration, esp. Service management at the Technical University of Braunschweig.

Dr. Nancy Wünderlich is Professor and Chair of Service Management at the University of Paderborn.