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New & Forthcoming Titles | Applied Marketing Science / Angewandte Marketingforschung

Applied Marketing Science / Angewandte Marketingforschung

Applied Marketing Science / Angewandte Marketingforschung

Reihen-Hrsg.: Ahlert, D., Backhaus, C., Blut, M., Brock, C., Eggert, A., Evanschitzky, H., Garnefeld, I., Holzmüller, H.H., Iyer, G.R., Pelton, L., Schumann, J.H., Sharma, A., von Wangenheim, F., Woisetschläger, D.M., Wünderlich, N.

The book series ”Applied Marketing Science / Angewandte Marketingforschung“ is designated to the transfer of top-end scientific knowledge to interested practitioners. Books from this series are focused – but not limited – to the field of Marketing Channels, Retailing, Network Relationships, Sales Management, Brand Management, Consumer Marketing and Relationship Marketing / Management. The industrial focus lies primarily on the service industry, consumer goods industry and the textile /apparelindustry.

The issues in this series are either edited books or monographs. Books are
either in German or English language; other languages are possible upon request. Book volumes published in the series ”Applied Marketing Science / Angewandte Marketingforschung“ will primarily be aimed at interested managers, academics and students of marketing. The works will not be written especially for teaching purposes. However, individual volumes may serve as material for marketing courses, upper-level MBA- or Ph.D.-courses in particular.