Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (8 chapters)
Keywords
Bibliographic Information
Book Title: Produktrelaunch in der Konsumgüterindustrie
Book Subtitle: Diagnosekonzept zur Auswahl, Ermittlung und Bewertung von Informationen
Authors: Ulrike Tennagen
Series Title: Unternehmensführung und Marketing
DOI: https://doi.org/10.1007/978-3-322-94442-9
Publisher: Gabler Verlag Wiesbaden
-
eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1993
Softcover ISBN: 978-3-409-13676-1Published: 01 January 1993
eBook ISBN: 978-3-322-94442-9Published: 11 November 2013
Edition Number: 1
Number of Pages: XXV, 431
Number of Illustrations: 33 b/w illustrations
Topics: Business and Management, general