![The Brownian Motion]( "The Brownian Motion")
Textbook
Löffler, A., Kruschwitz, L. (2019)
This open access textbook is the first to provide Business and Economics Ph.D. students with a precise and intuitive introduction to the formal backgrounds of modern financial …
Available Formats:
Hardcover
eBook
![An Introduction to Computational Science]( "An Introduction to Computational Science")
Textbook
Eichholz, J., Holder, A. (2019)
This textbook provides an introduction to the growing interdisciplinary field of computational science. It combines a foundational development of numerical methods with a variety …
Available Formats:
Hardcover
eBook
![Applied Statistics and Multivariate Data Analysis for Business and Economics]( "Applied Statistics and Multivariate Data Analysis for Business and Economics")
Textbook
Cleff, T. (2019)
This textbook will familiarize students in economics and business, as well as practitioners, with the basic principles, techniques, and applications of applied statistics, …
Available Formats:
Hardcover
eBook
![Social Marketing in Action]( "Social Marketing in Action")
Textbook
Basil, D. Z. (Ed), Diaz-Meneses, G. (Ed), Basil, M. D. (Ed) (2019)
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to …
Available Formats:
Hardcover
eBook
![Enterprise Risk Management]( "Enterprise Risk Management")
Textbook
Hunziker, S. (2019)
This textbook demonstrates how Enterprise Risk Management creates value in strategic- and decision-making-processes. The author introduces modern approaches to balancing risk and …
Available Formats:
Softcover
eBook
![eDemocracy & eGovernment]( "eDemocracy & eGovernment")
Textbook
Meier, A., Terán, L. (2019)
This textbook reviews and systematically presents the use of the Internet in public administration and politics. Further, it employs a process-oriented layer model to define the …
Available Formats:
Hardcover
eBook
![Corporate Strategy]( "Corporate Strategy")
Textbook
Pidun, U. (2019)
This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy …
Available Formats:
Hardcover
eBook
![Social Innovation and Social Entrepreneurship]( "Social Innovation and Social Entrepreneurship")
Textbook
Portales, L. (2019)
Social entrepreneurship and social innovation both seek to improve the world through social change. Whereas social entrepreneurship revolves around the business side of change, …
Available Formats:
Softcover
eBook
![Cases in Strategic Management]( "Cases in Strategic Management")
Textbook
Dhir, S., Sushil, () (2019)
This book shows how strategic management can be practiced in the context of flexibility. It discusses strategic formulation and implementation perspectives and practices, …
Available Formats:
Hardcover
eBook
![Essentials of Business Analytics]( "Essentials of Business Analytics")
Textbook
Pochiraju, B. (Ed), Seshadri, S. (Ed) (2019)
This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the …
Available Formats:
Book with w. online files/update
eBook
![Digital Business Models]( "Digital Business Models")
Textbook
Wirtz, B. W. (2019)
The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes …
Available Formats:
Hardcover
eBook
![Risk Measurement]( "Risk Measurement")
Textbook
Guégan, D., Hassani, B. K. (2019)
This book combines theory and practice to analyze risk measurement from different points of view. The limitations of a model depend on the framework on which it has been built as …
Available Formats:
Hardcover
eBook
![Research Methodology in Marketing]( "Research Methodology in Marketing")
Textbook
Eisend, M., Kuss, A. (2019)
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the …
Available Formats:
Hardcover
eBook
![Public Economics]( "Public Economics")
Textbook
Heer, B. (2019)
Today, the most pressing challenges for public economics are of macroeconomic nature: pensions, debt, income distribution, and fiscal sustainability. All these problems are …
Available Formats:
Hardcover
eBook
![Qualitative Consumer and Marketing Research]( "Qualitative Consumer and Marketing Research")
Textbook
Nuttavuthisit, K. (2019)
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended …
Available Formats:
Softcover
eBook
![Media and Digital Management]( "Media and Digital Management")
Textbook
Noam, E. M. (2019)
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles …
Available Formats:
Softcover
Hardcover
eBook
![Managing Media and Digital Organizations]( "Managing Media and Digital Organizations")
Textbook
Noam, E. M. (2019)
What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an …
Available Formats:
Hardcover
![Digital Business Analysis]( "Digital Business Analysis")
Textbook
Milani, F. (2019)
This book frames business analysis in the context of digital technologies. It introduces modern business analysis techniques, including a selection of those in the Business …
Available Formats:
Hardcover
eBook
![Managing Sustainable Business]( "Managing Sustainable Business")
Textbook
Lenssen, G. G. (Ed), Smith, N. C. (Ed) (2019)
This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for …
Available Formats:
Softcover
Hardcover
eBook
![Excel Data Analysis]( "Excel Data Analysis")
Textbook
Guerrero, H. (2019)
This book offers a comprehensive and readable introduction to modern business and data analytics. It is based on the use of Excel, a tool that virtually all students and …
Available Formats:
Hardcover
eBook