![Corporate Strategy]( "Corporate Strategy")
Textbook
Pidun, U. (2019)
This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy …
Available Formats:
Hardcover
eBook
![Social Innovation and Social Entrepreneurship]( "Social Innovation and Social Entrepreneurship")
Textbook
Portales, L. (2019)
Social entrepreneurship and social innovation both seek to improve the world through social change. Whereas social entrepreneurship revolves around the business side of change, …
Available Formats:
Softcover
eBook
![Social Marketing in Action]( "Social Marketing in Action")
Textbook
Basil, D. Z. (Ed), Diaz-Meneses, G. (Ed), Basil, M. D. (Ed) (2019)
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to …
Available Formats:
Hardcover
eBook
![Digital Business Models]( "Digital Business Models")
Textbook
Wirtz, B. W. (2019)
The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes …
Available Formats:
Hardcover
eBook
![Qualitative Consumer and Marketing Research]( "Qualitative Consumer and Marketing Research")
Textbook
Nuttavuthisit, K. (2019)
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended …
Available Formats:
Softcover
eBook
![Risk Measurement]( "Risk Measurement")
Textbook
Guégan, D., Hassani, B. K. (2019)
This book combines theory and practice to analyze risk measurement from different points of view. The limitations of a model depend on the framework on which it has been built as …
Available Formats:
Hardcover
eBook
![Essentials of Business Analytics]( "Essentials of Business Analytics")
Textbook
Pochiraju, B. (Ed), Seshadri, S. (Ed) (2019)
This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the …
Available Formats:
Book with w. online files/update
eBook
![Research Methodology in Marketing]( "Research Methodology in Marketing")
Textbook
Eisend, M., Kuss, A. (2019)
(tentative) This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain …
Available Formats:
Hardcover
eBook
![Public Economics]( "Public Economics")
Textbook
Heer, B. (2019)
Today, the most pressing challenges for public economics are of macroeconomic nature: pensions, debt, income distribution, and fiscal sustainability. All these problems are …
Available Formats:
Hardcover
eBook
![Digital Business Analysis]( "Digital Business Analysis")
Textbook
Milani, F. (2019)
This book frames business analysis in the context of digital technologies. It introduces modern business analysis techniques, including a selection of those in the Business …
Available Formats:
Hardcover
eBook
![Excel Data Analysis]( "Excel Data Analysis")
Textbook
Guerrero, H. (2019)
This book offers a comprehensive and readable introduction to modern business and data analytics. It is based on the use of Excel, a tool that virtually all students and …
Available Formats:
Hardcover
eBook
![Introduction to Engineering Statistics and Lean Six Sigma]( "Introduction to Engineering Statistics and Lean Six Sigma")
Textbook
Allen, T. T. (2019)
This book provides an accessible one-volume introduction to Lean Six Sigma and statistics in engineering for students and industry practitioners. Lean production has long been …
Available Formats:
Hardcover
eBook
![Optimal Control Theory]( "Optimal Control Theory")
Textbook
Sethi, S. P. (2019)
This fully revised 3rd edition offers an introduction to optimal control theory and its diverse applications in management science and economics. It brings to students the concept …
Available Formats:
Hardcover
eBook
![International Business Management]( "International Business Management")
Textbook
Fatehi, K., Choi, J. (2019)
This textbook explores the theoretical and practical aspects of managing international business operations while also dealing with multi-cultural, multi-national and global issues …
Available Formats:
Hardcover
eBook
![Analytical Techniques in the Assessment of Credit Risk]( "Analytical Techniques in the Assessment of Credit Risk")
Textbook
Doumpos, M., Lemonakis, C., Niklis, D., Zopounidis, C. (2019)
This book provides a unique, focused introduction to the analytical skills, methods and techniques in the assessment of credit risk that are necessary to tackle and analyze …
Available Formats:
Hardcover
eBook
![Nonlinear Programming Techniques for Equilibria]( "Nonlinear Programming Techniques for Equilibria")
Textbook
Bigi, G., Castellani, M., Pappalardo, M., Passacantando, M. (2019)
This book considers a range of problems in operations research, which are formulated through various mathematical models such as complementarity, variational inequalities, …
Available Formats:
Hardcover
eBook
![A Concise Guide to Market Research]( "A Concise Guide to Market Research")
Textbook
Sarstedt, M., Mooi, E. (2019)
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by …
Available Formats:
Hardcover
eBook
![Entertainment Science]( "Entertainment Science")
Textbook
Hennig-Thurau, T., Houston, M. B. (2019)
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of …
Available Formats:
Hardcover
eBook
![Managing Sustainable Business]( "Managing Sustainable Business")
Textbook
Lenssen, G. G. (Ed), Smith, N. C. (Ed) (2019)
This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for …
Available Formats:
Hardcover
eBook
![Media and Digital Management]( "Media and Digital Management")
Textbook
Noam, E. M. (2018)
Being a successful manager or entrepreneur requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at …
Available Formats:
Softcover
Hardcover
eBook