Textbook
Malik, A. (Ed) (2019)
This book analyses a collection of key strategic human resource management (HRM) and employment relations (ER) topics. The book follows a unique pedagogical design employing …
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Lenssen, G. G. (Ed), Smith, N. C. (Ed) (2019)
This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for …
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Kumar, V., Reinartz, W. (2018)
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive …
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Hennig-Thurau, T., Houston, M. B. (2018)
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of …
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Schmid, S. (Ed) (2018)
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating …
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Zhao, L., Huchzermeier, A. (2018)
This textbook presents a coherent and robust structure for integrated risk management in the context of operations and finance. It explains how the operations-finance interface …
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Khezrimotlagh, D., Chen, Y. (2018)
This book offers new transparent views and step-by-step methods for performance evaluation of a set of units using Data Envelopment Analysis (DEA). The book has twelve practical …
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North, K., Kumta, G. (2018)
This textbook on knowledge management draws on the authors’ more than twenty years of research, teaching and consulting experience. The first edition of this book brought together …
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Eichhorn, P., Towers, I. (2018)
This textbook presents an overview of how the activities of an organisation can be managed to satisfy the needs of stakeholders through the cost effective, operationally efficient …
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Duarte, A., Laguna, M., Marti, R. (2018)
This essential metaheuristics tutorial provides descriptions and practical applications in the area of business analytics. It addresses key problems in predictive and prescriptive …
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Mooi, E., Sarstedt, M., Mooi-Reci, I. (2018)
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It …
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Turban, E., Outland, J., King, D., Lee, J. K., Liang, T., Turban, D. C. (2018)
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) …
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Scheithauer, G. (2018)
This book provides a comprehensive overview of the most important and frequently considered optimization problems concerning cutting and packing. Based on appropriate modeling …
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Lancia, G., Serafini, P. (2018)
This book provides a handy, unified introduction to the theory of compact extended formulations of exponential-size integer linear programming (ILP) models. Compact extended …
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Camilleri, M. A. (2018)
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, …
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vom Brocke, J. (Ed), Mendling, J. (Ed) (2018)
This book is the first to present a rich selection of over 30 real-world cases of how leading organizations conduct Business Process Management (BPM). The cases stem from a …
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Marty, W. (2017)
This book analyses and discusses bonds and bond portfolios. Different yields and duration measures are investigated. The transition from a single bond to a bond portfolio leads to …
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Cottle, R. W., Thapa, M. N. (2017)
This textbook on Linear and Nonlinear Optimization is intended for graduate and advanced undergraduate students in operations research and related fields. It is both literate and …
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Adhikari, A. (Ed), Roy, S. K. (Ed) (2017)
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a …
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Adhikari, A. (Ed), Roy, S. K. (Ed) (2017)
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented …
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