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The ICT and Evolution of Work

The Future of Service Post-COVID-19 Pandemic, Volume 2

Transformation of Services Marketing

Editors: Lee, Jungwoo, Han, Spring H. (Eds.)

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  • Identifies clearly the phenomena related to the changing nature of services and marketing post-COVID-19 pandemic
  • Expands on the meaningful terminology emerging from these phenomena introduced in Volume 1
  • Considers research issues concerning service management in the future and paves the way for academics and practitioners launching further practical research projects on the topic
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eBook $109.00
price for USA in USD
  • ISBN 978-981-334-134-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.99
price for USA in USD
  • ISBN 978-981-334-133-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.

About the authors

Jungwoo Lee is Director of the Center for Work Science and Professor of Systems, Technologies, and Information in the Graduate School of Information at Yonsei University. He teaches graduate-level students and executives on topics on and around the changing nature of work and businesses by information and communication technologies. At Yonsei, he had served as CIO and Vice President of Library, Director of IT Strategy and Policy Research Institute, Director of CEO IT Executive Program, and Executive Director for the Yonsei University Newspaper and Broadcasting System. His external services include Director of Smart Work Forum, President of Data Governance Forum, and President of the Korean Society for e-Business Studies. Other advisory capacities include the Government of Seocho, Universal Content Identifier Users Forum, National Digital Library, and other public organizations and private firms. 

Spring H. Han, Ph.D., is Associate Professor in the Graduate School of Management at Kyoto University. Her current research interests include sensory marketing, emotions and service experience, hospitality management, and healthcare service management. She has participated in various industry and academic projects in Korea, USA, China, and Russia. Han has published research papers in distinguished journals, including Cornell Hospitality Quarterly and Service Science. She received the “Best paper award for the year 2012” from Cornell Hospitality Quarterly, “Educational Innovation Award” from National Research University HSE in 2014, “Best Paper Award 2014” from the 2014 TOSOK International Tourism Conference, and “Industry Relevance Award 2017” from Cornell University.

Table of contents (10 chapters)

Table of contents (10 chapters)
  • Managing Organizational Culture and Shaping Human Resources Priorities During COVID 19

    Pages 1-25

    Garg, Vaibhav

  • Maladaptive Consumer Behaviors and Marketing Responses in a Pandemic

    Pages 27-48

    Ketron, Seth C. (et al.)

  • The COVID-19 Pandemic and Its Impact on Grocery Retailing: A Singapore Case Study

    Pages 49-63

    Leng, Ho Keat

  • Green Brand Equity and COVID-19 Post-Pandemic: The Case of the World’s First Coffee Face Mask in Vietnam

    Pages 65-86

    Ha, Tri Minh (et al.)

  • Impact of COVID-19 on People-Processing vs. Information-Processing Services: Case of Food Service and Banking Industries

    Pages 87-102

    Gul, Misra Cagla (et al.)

Buy this book

eBook $109.00
price for USA in USD
  • ISBN 978-981-334-134-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.99
price for USA in USD
  • ISBN 978-981-334-133-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
The Future of Service Post-COVID-19 Pandemic, Volume 2
Book Subtitle
Transformation of Services Marketing
Editors
  • Jungwoo Lee
  • Spring H. Han
Series Title
The ICT and Evolution of Work
Copyright
2021
Publisher
Springer Singapore
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
eBook ISBN
978-981-334-134-0
DOI
10.1007/978-981-33-4134-0
Hardcover ISBN
978-981-334-133-3
Series ISSN
2662-4230
Edition Number
1
Number of Pages
VIII, 264
Number of Illustrations
11 b/w illustrations
Topics