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Services Marketing Issues in Emerging Economies

Editors: Adhikari, Atanu (Ed.)

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  • Will discuss contemporary service marketing related thoughts from industry and academics Will examine entire gamut of service related issues in emerging economies
  • Will contain short and precise chapters containing ample examples and case studies
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eBook $109.00
price for USA in USD
  • ISBN 978-981-15-8787-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.99
price for USA in USD
  • ISBN 978-981-15-8786-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies.

 

This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.

About the authors

Dr. Atanu Adhikari is a Professor at Indian Institute of Management (IIM) Kozhikode teaching marketing research, marketing management, strategic marketing to post graduate students, and advanced marketing research to doctoral students. He was a doctoral Fellow member of Royal Statistical Society London, visiting researcher at Syracuse University, USA and Commonwealth Academic Fellow to London Business School, UK. He has taught as guest faculty in several premier business schools in India and abroad.

Prof. Adhikari's  current area of research includes consumer choice behavior, experience product marketing, pricing, and applications of Bayesian econometrics in marketing research. He is actively involved in scholarly academic research and has published his research work in many national and international peer reviewed academic journals and edited books published by leading international publishers. His research work has been selected and presented in number of prestigious international conferences organized by Marketing Science, American Marketing Association, European Marketing Academy, World Congress in Probability and Statistics, Royal Statistical Society and similar academic forums in the USA, UK, France, Germany, Italy, China, Australia and Singapore. Prof. Adhikari's work has received several national and international awards and honors from Academy of Marketing Science USA,  Marketing Management Association USA, EFMD Belgium, Oikos International Switzerland, Ivey Business School, Canada.

Table of contents (13 chapters)

Table of contents (13 chapters)
  • Servicescapes and E-Servicescapes Design Issues in Emerging Markets: Imperatives, Challenges and Agenda Setting

    Pages 1-13

    Kumar, Deepak S. (et al.)

  • Managing Customers in Online Two-Sided Platforms: A Case of App-Cabs in an Emerging Economy

    Pages 15-22

    Sharma, Megha (et al.)

  • Designing the Service Experience for Online Shoppers in Emerging Economies

    Pages 23-35

    Ramasundaram, Aishwarya

  • Paradigm of E-Commerce Services in Developed and Emerging Economies

    Pages 37-48

    Bajpai, Hitesh (et al.)

  • Service Issues Affecting Consumer Behaviour Towards E-commerce Purchases in India

    Pages 49-58

    Gupta, Pralok (et al.)

Buy this book

eBook $109.00
price for USA in USD
  • ISBN 978-981-15-8787-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.99
price for USA in USD
  • ISBN 978-981-15-8786-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Services Marketing Issues in Emerging Economies
Editors
  • Atanu Adhikari
Copyright
2020
Publisher
Springer Singapore
Copyright Holder
Springer Nature Singapore Pte Ltd.
eBook ISBN
978-981-15-8787-0
DOI
10.1007/978-981-15-8787-0
Hardcover ISBN
978-981-15-8786-3
Edition Number
1
Number of Pages
XVI, 195
Number of Illustrations
6 b/w illustrations, 8 illustrations in colour
Topics