Winning American Hearts and Minds

China’s Image Building Efforts in the 21st Century

Authors: Wang, Xiuli

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  • Presents in-depth investigation of China’s image-building efforts in the 21st century
  •  Provides an empirical analysis of China in the eyes of Americans
  •  Offers a quantitative analysis of China’s public diplomacy strategy
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  • ISBN 978-981-15-3184-2
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About this book

This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy. 

About the authors

Xiuli Wang is associate professor and Director of the Center for Social Media Research in the School of New Media, Peking University. Her research interests include public opinion, international public relations and social media. She has published in both English and Chinese journals such as Journalism and Mass Communication Quarterly, Computers in Human Behavior and Chinese Journal of Communication. Her recent published books are China in the eyes of Japanese, and Social Media for Social Good: Cases and Best Practices. She holds a doctoral degree in mass communication from S. I. Newhouse School of Public communication, Syracuse University, a master’s degree in communication, and double bachelor’s degree in economics and international relations, all from Peking University.

Table of contents (11 chapters)

Table of contents (11 chapters)

Buy this book

eBook $84.99
price for USA in USD
  • ISBN 978-981-15-3184-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $109.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Winning American Hearts and Minds
Book Subtitle
China’s Image Building Efforts in the 21st Century
Authors
Copyright
2020
Publisher
Springer Singapore
Copyright Holder
Springer Nature Singapore Pte Ltd.
eBook ISBN
978-981-15-3184-2
DOI
10.1007/978-981-15-3184-2
Hardcover ISBN
978-981-15-3183-5
Edition Number
1
Number of Pages
IX, 150
Number of Illustrations
2 b/w illustrations, 8 illustrations in colour
Topics