Authors:
First book to explain the Asian perspectives and practices of qualitative consumer and marketing research
Assists the readers plan and conduct qualitative consumer and marketing research in Asia
Appeals to both academics and practitioners interested in the growing Asian market
Supports development of distinctive marketing programs in Asia
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Table of contents (12 chapters)
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Front Matter
About this book
Keywords
- Qualitative consumer research in Asia
- Qualitative research in the Asian market
- Asian perspectives on qualitative consumer
- Asian qualitative consumer and marketing research
- Consumption and marketing in Asia
- Qualitative marketing research in Asia
- Asian qualitative consumer and marketing research practices
- Asian perspectives on marketing research
Authors and Affiliations
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Sasin Graduate Institute of Business Administration, Chulalongkorn University, Bangkok, Thailand
Krittinee Nuttavuthisit
About the author
Bibliographic Information
Book Title: Qualitative Consumer and Marketing Research
Book Subtitle: The Asian Perspectives and Practices
Authors: Krittinee Nuttavuthisit
DOI: https://doi.org/10.1007/978-981-13-6142-5
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Singapore Pte Ltd. 2019
Softcover ISBN: 978-981-13-6141-8Published: 21 February 2019
eBook ISBN: 978-981-13-6142-5Published: 13 February 2019
Edition Number: 1
Number of Pages: VIII, 315
Number of Illustrations: 5 b/w illustrations, 1 illustrations in colour
Topics: Marketing, Emerging Markets/Globalization, Research Methodology