Quantitative Tourism Research in Asia

The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second, this book aims to contribute to the tourism literature by discussing the past, current and future quantitative data analysis methods.

The book offers new insights into well-established research techniques such as regression analysis, but goes beyond first generation data analysis techniques to introduce methods seldom – if ever – used in tourism and hospitality research. In addition to investigating existing and novel research techniques, the book suggests areas for future studies. In order to achieve its objectives the analysis is split into three main sections: understanding the tourism industry in Asia; the current status of quantitative data analysis; and future directions for Asian tourism research.

• quantitative tourism research
• research methodology
• Asian tourism
• research design
• research ethics
• quantitative data analysis
• research implementation
• data examination
• regression analysis
• structural equation modeling
• SEM
• discriminant analysis
• partial least squares discriminant analysis
• PLS-DA
• data envelopment analysis
• DEA
• fuzzy set/qualitative comparative analysis
• fs/QCA

• University of Hamburg, Hamburg, Germany

  Sajad Rezaei

Dr. Sajad Rezaei currently works at the School of Business, Economics and Social Sciences, University of Hamburg. He teaches Quantitative Research Methods and International Market Strategies-postgraduate level. Previously, he worked as a Lecturer at Taylor’s University (Malaysia) dual award programs with the Bristol Business School, University of the West of England (UWE), UK. His recent research has been published in refereed journals such as Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Travel & Tourism Marketing, Tourism and Hospitality Research, Journal of Hospitality and Tourism Technology, Current Issues in Tourism, Computers in Human Behavior, Journal of Retailing and Consumer Services, Marketing Intelligence & Planning, Journal of Internet Commerce, Technology Analysis & Strategic Management, The International Review of Retail, Distribution and Consumer Research, and International Journal of Retail & Distribution Management, among others scholarly outlets. His research direction has extended from his background in BSc Business Administration, MBA dissertation and PhD. theses with two key research themes including e-commerce and consumer behavior. He serves as a reviewer for several refereed journals and a member of Editorial Advisory Board for Journal of Hospitality and Tourism Insights, Journal of Promotion Management and International Journal of Electronic Marketing and Retailing among others.

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