New Frontiers in Regional Science: Asian Perspectives

Advances in Kaiyu Studies

From Shop-Around Movements Through Behavioral Marketing to Town Equity Research

Editors: Saito, Saburo, Yamashiro, Kosuke (Eds.)

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  • Defines Kaiyu as consumers’ simultaneous choices about destination, purpose, and consumption and reveals relationships among spatial shop-around movements and money flows
  • Provides a unified framework to evaluate various urban policies from hard to soft by consumer shop-around behaviors
  • Presents many empirical facts to reveal how specific facilities and functions contribute to the value of the whole town from Kaiyu surveys
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eBook $109.00
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  • ISBN 978-981-13-1739-2
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Hardcover $139.99
price for USA in USD
  • ISBN 978-981-13-1738-5
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  • Usually dispatched within 3 to 5 business days.
About this book

This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real estate, tourism, and regional policy. The book demonstrates how Kaiyu research has evolved from the original idea to the present state and envisages prospective Kaiyu studies in the age of big data and the Internet of Things (IoT). The distinguishing feature of their research is that Kaiyu is regarded as consumers’ simultaneous decisions sequentially made while undertaking their shop-arounds as to which shops they visit, for what purpose, and how much they spend there. This is a sharp contrast to much research on trip chains, which only deal with spatial movements. As a result, their studies first succeeded in empirically exploring the relationships between consumer shop-around movements and money flows among shopping sites within a city center retail environment. As a result, the author and his coworkers uncovered the roles of many urban policies and facilities inexplicit so far by revealing how they contribute to the turnover of the whole town through stimulating Kaiyu. This gives a universal means of evaluation for urban development policy. Thus they have refreshed the scope of consumer shop-around studies from shop-around movements in the context of city planning, shopping marketing, and evaluation of urban revitalization policy, to town equity researches. This book presents step by step these conceptual developments by showing concrete research examples from their vast Kaiyu studies based on numerous empirical interview surveys at real retail environments.

About the authors

Saburo Saito, Fukuoka University
Kosuke Yamashiro, Fukuoka University

Table of contents (22 chapters)

Table of contents (22 chapters)
  • Introduction: A Meta-theoretic Evaluation Framework for Kaiyu Studies

    Saito, Saburo

    Pages 1-10

  • How Did the Large-Scale City Center Retail Redevelopment Change Consumer Shop-Around Behaviors?: A Case of the City Center District at Fukuoka City, Japan

    Saito, Saburo (et al.)

    Pages 13-46

  • Evaluating Municipal Tourism Policy from How Visitors Walk Around Historical Heritage Area: An Evaluation of the “Walking Path of History” of Dazaifu City, Japan, Based on Visitors’ Kaiyu Behavior

    Saito, Saburo (et al.)

    Pages 47-67

  • How Did the Extension of Underground Shopping Mall Vitalize Kaiyu Within City Center?

    Saito, Saburo (et al.)

    Pages 69-88

  • Occurrence Order of Shop-Around Purposes

    Saito, Saburo

    Pages 91-110

Buy this book

eBook $109.00
price for USA in USD (gross)
  • ISBN 978-981-13-1739-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.99
price for USA in USD
  • ISBN 978-981-13-1738-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Advances in Kaiyu Studies
Book Subtitle
From Shop-Around Movements Through Behavioral Marketing to Town Equity Research
Editors
  • Saburo Saito
  • Kosuke Yamashiro
Series Title
New Frontiers in Regional Science: Asian Perspectives
Series Volume
19
Copyright
2018
Publisher
Springer Singapore
Copyright Holder
Springer Nature Singapore Pte Ltd.
eBook ISBN
978-981-13-1739-2
DOI
10.1007/978-981-13-1739-2
Hardcover ISBN
978-981-13-1738-5
Series ISSN
2199-5974
Edition Number
1
Number of Pages
XIII, 467
Number of Illustrations
25 b/w illustrations, 77 illustrations in colour
Topics