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Understanding the Role of Business Analytics

Some Applications

Editors: Chahal, Hardeep, Jyoti, Jeevan, Wirtz, Jochen (Eds.)

  • Presents empirical evidence of the problems and challenges experienced by managers worldwide
  • Discusses the application of data analytical techniques in manufacturing and service sectors in Asia
  • Uses case studies to combine theory with practice
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Buy this book

eBook $119.00
price for USA in USD (gross)
  • ISBN 978-981-13-1334-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.99
price for USA in USD
  • ISBN 978-981-13-1333-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in applying the data analytical techniques; and also analyses how these techniques are effective in decision-making in different contexts. Especially, the application of regression modeling, financial modelling, multi-group modeling, cluster analysis, and sentiment analysis will help the readers in understanding critical business scenarios in the best possible way, and which later can help them in arriving at best solution for the business related problems. The individual chapters will help the readers in understanding the role of specific data analytic tools and techniques in resolving business operational issues experienced in manufacturing and service organisations in India and in developing countries.  

The book offers a relevant resource that will help readers in the application and interpretation of data analytical statistical practices relating to emerging issues like customer experience, marketing capability, quality of manufactured products, strategic orientation, high-performance human resource policy, employee resilience, financial resources, etc.  This book will be of interest to a professional audience that include  practitioners, policy makers, NGOs, managers and employees as well as academicians, researchers and students.

About the authors

Dr Hardeep Chahal is a professor in the Department of Commerce, University of Jammu, India. Her research interests focuses on services marketing with emphasis on consumer satisfaction and loyalty, service quality, brand equity and market orientation. Her work has been published in refereed international journals like Managing Service QualityInternational Journal of Healthcare Quality and AssuranceInternational Journal of Bank MarketingJournal of Relationship MarketingJournal of Health ManagementJournal of Relationship MarketingManagement Research ReviewTotal Quality Management and ExcellenceCorporate GovernanceGlobal Business Review etc. She has also co-edited books such as "Sustainable Competitive Advantage: A Road to Success" (Excel India Publishers, New Delhi, 2015), "Research Methodology in Commerce and Management" (Anmol Publications, New Delhi, 2004), and "Strategic Service Management" (Excel Books, New Delhi, 2010). She currently serves on the editorial boards of the International Journal of Health Quality and Assurance (Emerald) and Journal of Services Research (IIMT, India). She was a visiting fellow at the University of Loughborough, UK under Commonwealth Fellowship Scheme (British Academy Award) and also at Gandhi Institute of Business and Technology, Jakarta, Indonesia.

Dr. Jeevan Jyoti is Assistant Professor at the Department of Commerce, University of Jammu, India, and has rich experience of teaching and research in business education. Her areas of interest are strategic human resource management, organisation behaviour, and entrepreneurship. She has publications in reputed international refereed journals such as Personnel ReviewCross Cultural Management: An International JournalInternational Journal of Management Concepts and PhilosophyInternational Journal of Educational ManagementIIMB Management ReviewTotal Quality Management and Business ExcellenceMetamorphosis: A Journal of Management ResearchVision- Journal of Business perspectiveGlobal Business ReviewSage Open etc. She has to her credit one edited book and seventeen chapters in edited books. 

Jochen Wirtz is Vice Dean, Graduate Studies and Professor of Marketing at the NUS Business School, National University of Singapore. Dr Wirtz has published over 200 academic articles, book chapters and industry reports, including 5 features in Harvard Business Review. His over 10 books include Services Marketing: People, Technology, Strategy (World Scientific, 8th edition, 2016), Essentials in Services Marketing (Pearson Education, 3rd edition, 2018, and Winning in Service Markets (World Scientific, 2017).

Table of contents (10 chapters)

  • Business Analytics: Concept and Applications

    Chahal, Hardeep (et al.)

    Pages 1-8

  • Big Data Analytics: The Underlying Technologies Used by Organizations for Value Generation

    Arora, Bhavna

    Pages 9-30

  • Application of Panel Quantile Regression and Gravity Models in Exploring the Determinants of Turkish Automotive Export Industry

    Huseyni, Ibrahim (et al.)

    Pages 31-44

  • Impact of Macroeconomic and Bank-Specific Indicators on Net Interest Margin: An Empirical Analysis

    Wani, Arif Ahmad (et al.)

    Pages 45-64

  • A Trend Analysis of Reforms in the Indian Bond Market

    Rangotra, Rahul

    Pages 65-86

Buy this book

eBook $119.00
price for USA in USD (gross)
  • ISBN 978-981-13-1334-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.99
price for USA in USD
  • ISBN 978-981-13-1333-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Understanding the Role of Business Analytics
Book Subtitle
Some Applications
Editors
  • Hardeep Chahal
  • Jeevan Jyoti
  • Jochen Wirtz
Copyright
2019
Publisher
Springer Singapore
Copyright Holder
Springer Nature Singapore Pte Ltd.
eBook ISBN
978-981-13-1334-9
DOI
10.1007/978-981-13-1334-9
Hardcover ISBN
978-981-13-1333-2
Edition Number
1
Number of Pages
XV, 205
Number of Illustrations and Tables
3 b/w illustrations, 48 illustrations in colour
Topics