Restaurant Chains in China

The Dilemma of Standardisation versus Authenticity

Authors: Zeng, Guojun, de Vries, Henk, Go, Frank M.

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  • Closely analyzes the paradox of authenticity versus cost-effectiveness
  • Brings a global frame of reference to local issues using the example of chain restaurants in China
  • Uses the hospitality industry as a framework for exploring the implications of globalization for small businesses
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eBook $84.99
price for USA in USD (gross)
  • ISBN 978-981-13-0986-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $109.99
price for USA in USD
  • ISBN 978-981-13-0985-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox.  The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.

About the authors

Guojun Zeng is Professor and Director of the Department of Hospitality Management, School of Tourism Management at Sun Yat-sen University. He has authored and coauthored publications in the International Journal of Hospitality Management, Journal of China Tourism Research, China Geographical Science, and many other journals.
Henk J. de Vries is Associate Professor of Standardisation at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands, and Guest researcher at the Delft University of Technology, Delft, Netherlands.
Frank M. Go passed away in 2017. He was Professor of Event and Tourism Marketing at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands.  He was ranked among the top 40 scholars in the world for academic leadership in tourism research, as measured by the number of articles published in eight journals in the field between 1985 and 2004.

Table of contents (8 chapters)

  • Introduction

    Zeng, Guojun (et al.)

    Pages 1-13

  • Authenticity Versus Standardization

    Zeng, Guojun (et al.)

    Pages 15-33

  • Translocality

    Zeng, Guojun (et al.)

    Pages 35-51

  • Methodology

    Zeng, Guojun (et al.)

    Pages 53-60

  • Authenticity–Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China

    Zeng, Guojun (et al.)

    Pages 61-76

Buy this book

eBook $84.99
price for USA in USD (gross)
  • ISBN 978-981-13-0986-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $109.99
price for USA in USD
  • ISBN 978-981-13-0985-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Restaurant Chains in China
Book Subtitle
The Dilemma of Standardisation versus Authenticity
Authors
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-981-13-0986-1
DOI
10.1007/978-981-13-0986-1
Hardcover ISBN
978-981-13-0985-4
Edition Number
1
Number of Pages
XVII, 126
Number of Illustrations
26 b/w illustrations
Topics