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SpringerBriefs in Linguistics

A Study of Attitudes of Dialect Speakers Towards the Speak Mandarin Campaign in Singapore

Authors: Ng, Patrick Chin Leong

  • Helps readers understand the specific context in which the Speak Mandarin Campaign has been implemented and the attitudes of dialect speakers towards the campaign
  • Offers essential insights on dialect speakers’ views on Mandarin, dialects and English
  • Provides an updated account of the Speak Mandarin Campaign’s impact
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eBook $54.99
price for USA in USD (gross)
  • ISBN 978-981-10-3443-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA in USD
  • ISBN 978-981-10-3441-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book makes an original contribution to the fields of sociolinguistics, language planning policy and Chinese language studies. It examines the effectiveness of the Singapore’s Speak Mandarin Campaign in changing the language use of dialect speakers towards Mandarin.Singapore may be only “a small red dot” and barely visible on the world’s map. However, its complex and dynamic linguistic diversity and its quadrilingual educational system make it a unique and fascinating research site for examining deliberate language planning on the part of governmental authorities. 2017 marks the 38th anniversary of the Speak Mandarin Campaign, a focused language-planning policy aimed at changing the deeply entrenched sociolinguistic habits of Chinese Singaporeans who are used to speaking Chinese dialects.  This book provides a revealing update on dialect speakers’ attitudes towards the campaign by including discussions and other related issues such as the recent call for the revitalisation of Chinese dialects by younger dialect speakers, Chinese students’ attitude towards learning Mandarin in schools, the encroachment of English in the home environment, the spread and dominance of English in the local linguistic landscape, and the challenges of maintaining Mandarin as a language of use and preference. 

About the authors

Dr. Patrick Ng is currently a Professor of Applied Linguistics and TESOL at the International Studies and Regional Department, University of Niigata Prefecture. His current research focuses on Language Planning Policy, Bilingualism, Multilingualism, Chinese Language Studies, English as a Lingua Franca, World Englishes, Language Identity, Intercultural Communication, Teacher Education, Teacher Agency, Teacher Identity, English-Medium Instruction, Narrative Inquiry, Native-Speakerism, Language Death and Maintenance, Language Revitalization, Mother Tongue Education and the Speak Mandarin Campaign. Dr. Ng is also the Book Reviews Editor of Current Issues in Language Planning, an international refereed journal that provides major thematic review studies on Polities & Language Planning. In addition to being a book editor, a panel speaker, workshop presenter, conference moderator and Ph.D. dissertation examiner, he is also an invited manuscript reviewer for leading journals and book series, including SAGE Open, Intercultural Communication Studies Journal, International Journal of Bilingual Studies and Bilingualism, and the Springer Language Policy Series.  He is also a member of the Research Professional Council and TESOL International, and a founding member of the English as Lingua Franca research SIG at JACET (the Japan Association of College English Teachers).

Table of contents (8 chapters)

  • Introduction

    Ng, Patrick Chin Leong

    Pages 1-8

  • Review of Literature on Planning for Language

    Ng, Patrick Chin Leong

    Pages 9-16

  • Singapore: The Contextual Background

    Ng, Patrick Chin Leong

    Pages 17-23

  • Review of Literature on the Speak Mandarin Campaign (SMC)

    Ng, Patrick Chin Leong

    Pages 25-30

  • Quantitative Analysis: Reported Language Use and Attitudes

    Ng, Patrick Chin Leong

    Pages 31-43

Buy this book

eBook $54.99
price for USA in USD (gross)
  • ISBN 978-981-10-3443-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA in USD
  • ISBN 978-981-10-3441-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
A Study of Attitudes of Dialect Speakers Towards the Speak Mandarin Campaign in Singapore
Authors
Series Title
SpringerBriefs in Linguistics
Copyright
2017
Publisher
Springer Singapore
Copyright Holder
The Author(s)
eBook ISBN
978-981-10-3443-5
DOI
10.1007/978-981-10-3443-5
Softcover ISBN
978-981-10-3441-1
Series ISSN
2197-0009
Edition Number
1
Number of Pages
XV, 81
Number of Illustrations and Tables
1 b/w illustrations
Topics