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Food Consumer Science

Theories, Methods and Application to the Western Balkans

  • Book
  • © 2013

Overview

Editors:
  1. Dominique Barjolle

    1. Department of Environmental Systems, Institute for Environmental Decisions ETH Zürich, Zürich, Switzerland

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  2. Matthew Gorton

    1. Newcastle University Business School, Newcastle upon Tyne, United Kingdom

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  3. Jasna Milošević Đorđević

    1. Ipsos Strategic Marketing, Belgrade, Serbia

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  4. Žaklina Stojanović

    1. Department of Economic Policy, University of Belgrade Faculty of Economics, Belgrade, Serbia

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  • Based on research conducted in the course of the FOCUS-BALKANS project
  • Explains the main methods, models, and approaches of food consumer science in a concise and simple way
  • Illustrates each method, using a concrete case study
  • Shows that food consumer science is an ever-more important discipline in the light of growing challenges in public health

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xvi
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  2. Introduction

    • Dominique Barjolle, Jure Pohar
    Pages 1-13

  3. Theories of Food Choice

    • Matthew Gorton, Dominique Barjolle
    Pages 15-26

  4. Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ)

    • Jasna Milošević Đorđević, Iris Žeželj
    Pages 27-41

  5. Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries

    • Matthew Gorton, Mitchell Ness, John White
    Pages 43-55

  6. Exploring an Emerging Market through Focus Groups and Expert Interviews: Health Claim Products in the Western Balkans

    • Žaklina Stojanović, Galjina Ognjanov, Igor Spiroski, Martine Zaouche-Laniau
    Pages 57-71

  7. Assessing Fruit Perception Using Focus Groups

    • Siet J. Sijtsema, Karin L. Zimmermann, Miljan Cvetković, Cristina Mora, Martine Zaouche-Laniau
    Pages 73-87

  8. Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi Approach

    • Natasa Renko, Ružica Butigan, Sanda Renko, Ante Vuletić, Burkhard Schaer, Martine Zaouche-Laniau
    Pages 89-106

  9. Utilising Conjoint Analysis: Understanding Consumer Preferences for Traditional Food

    • Corinne Amblard, Elise Prugnard, Georges Giraud, Cristina Mora
    Pages 107-125

  10. Conclusions

    • Dominique Barjolle, Pascal Bernardoni, Jasna Milošević Đorđević, Goran Zivkov, Dragana Tar, Boban Mugoša
    Pages 127-136

  11. Back Matter

    Pages 137-144
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Keywords

About this book

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies.  Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.

Editors and Affiliations

  • Department of Environmental Systems, Institute for Environmental Decisions ETH Zürich, Zürich, Switzerland

    Dominique Barjolle

  • Newcastle University Business School, Newcastle upon Tyne, United Kingdom

    Matthew Gorton

  • Ipsos Strategic Marketing, Belgrade, Serbia

    Jasna Milošević Đorđević

  • Department of Economic Policy, University of Belgrade Faculty of Economics, Belgrade, Serbia

    Žaklina Stojanović

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