Overview
- A novel, comprehensive, detailed and critical review aimed at providing much-needed balance to the ambush marketing debate
- New approach of the subject, accessible to not only lawyers and legal academics but also to readers of other disciplines
- Of significant value to potential event host governments and law-makers
- Includes supplementary material: sn.pub/extras
Part of the book series: ASSER International Sports Law Series (ASSER)
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Table of contents(10 chapters)
About this book
Reviews
From the reviews:
“Ambush Marketing & the Mega-event Monopoly makes an important contribution to the advertising and sports law genre. … The author has produced a highly readable and informative account of the strategies surrounding the marketing, advertising and commercial exploitation of global sporting events. … His writing and ideas are accessible and punctuated with references to well-known examples from sporting events.” (Joseph Savirimuthu, Journal of Intellectual Property Law and Practice, April, 2013)
Law professor Jon Heshka (Thompson Rivers University, British Columbia) says:
‘This book is an incredible piece of work. It is exhaustively researched and painstakingly detailed. [It] represents a valuable contribution to the literature. What has been sorely absent from the shelves of legal and marketing scholarship is a critical inquiry into ambush marketing. This book addresses this pressing need. It is thoughtful and thoroughly researched, bridging thegap between sports, IP law and history.’
Authors and Affiliations
-
, Faculty of Law, Howard College Campus, University of KwaZulu-Natal, Durban, South Africa
Andre M. Louw
Bibliographic Information
Book Title: Ambush Marketing & the Mega-Event Monopoly
Book Subtitle: How Laws are Abused to Protect Commercial Rights to Major Sporting Events
Authors: Andre M. Louw
Series Title: ASSER International Sports Law Series
DOI: https://doi.org/10.1007/978-90-6704-864-4
Publisher: T.M.C. Asser Press The Hague
eBook Packages: Humanities, Social Sciences and Law, Law and Criminology (R0)
Copyright Information: T.M.C. ASSER PRESS, The Hague, The Netherlands, and the author(s) 2012
Hardcover ISBN: 978-90-6704-863-7Published: 07 June 2012
Softcover ISBN: 978-90-6704-959-7Published: 18 July 2014
eBook ISBN: 978-90-6704-864-4Published: 06 June 2012
Series ISSN: 1874-6926
Series E-ISSN: 2215-003X
Edition Number: 1
Number of Pages: XX, 764
Topics: Law, general, Commercial Law