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Product Research

The Art and Science Behind Successful Product Launches

Editors: Raghavan, N. R. Srinivasa, Cafeo, John A. (Eds.)

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  • The first book of its kind giving a fair treatment to both quantitative and qualitative methodologies relevant to research in product development
  • Articles are the result of research pursued by top notch researchers and practitioners from around the world
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eBook $189.00
price for USA in USD
  • ISBN 978-90-481-2860-0
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Hardcover $249.99
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  • ISBN 978-90-481-2859-4
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Softcover $249.99
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  • ISBN 978-94-007-9104-6
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About this book

New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process.

This book is a compendium of research articles on various issues concerning product research,
written by research scholars both from academia and industry.


The papers have been divided into four main parts. The first part is on innovation and information sharing in product design. The second part deals with decision making in engineering design.
The third part treats customer driven product definition, and the last part brings together articles on quantitative methods for product planning.

Table of contents (16 chapters)

Table of contents (16 chapters)

Buy this book

eBook $189.00
price for USA in USD
  • ISBN 978-90-481-2860-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $249.99
price for USA in USD
  • ISBN 978-90-481-2859-4
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
Softcover $249.99
price for USA in USD
  • ISBN 978-94-007-9104-6
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Product Research
Book Subtitle
The Art and Science Behind Successful Product Launches
Editors
  • N. R. Srinivasa Raghavan
  • John A. Cafeo
Copyright
2009
Publisher
Springer Netherlands
Copyright Holder
Springer Science+Business Media B.V.
eBook ISBN
978-90-481-2860-0
DOI
10.1007/978-90-481-2860-0
Hardcover ISBN
978-90-481-2859-4
Softcover ISBN
978-94-007-9104-6
Edition Number
1
Number of Pages
XII, 305
Topics

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