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Doomed to Internationalization and Modernization of Corporate Culture

The Russian Experience of German Firms

Authors: Anghel, Ghenadie

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  • Globalization internationalization overseas subsidiaries Corporate culture intercultural interaction
  • National culture local adaptation
  • Modernization of corporate values as result of internationalization new economy
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eBook $74.99
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  • ISBN 978-3-8349-3498-7
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Softcover $99.00
price for USA in USD
  • ISBN 978-3-8349-3497-0
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About this book

What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.                                                                                      

About the authors

After his master’s degree in Global Studies in Germany, South Africa and India, Dr. Ghenadie Anghel obtained his doctorate from the Albert-Ludwigs-Universität Freiburg under the supervision of Prof. Dr. Hermann Schwengel.

Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook $74.99
price for USA in USD (gross)
  • ISBN 978-3-8349-3498-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $99.00
price for USA in USD
  • ISBN 978-3-8349-3497-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Doomed to Internationalization and Modernization of Corporate Culture
Book Subtitle
The Russian Experience of German Firms
Authors
Copyright
2012
Publisher
Gabler Verlag
Copyright Holder
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
eBook ISBN
978-3-8349-3498-7
DOI
10.1007/978-3-8349-3498-7
Softcover ISBN
978-3-8349-3497-0
Edition Number
1
Number of Pages
XVI, 261
Number of Illustrations
53 b/w illustrations
Topics