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European Retail Research 2011, Volume 25 Issue II

  • Book
  • © 2012

Overview

Editors:
  1. Thomas Rudolph
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  2. Thomas Foscht
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  3. Dirk Morschett
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  4. Peter Schnedlitz
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  5. Hanna Schramm-Klein
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  6. Bernhard Swoboda
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Part of the book series: European Retail Research (ERR)

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Table of contents (6 chapters)

  1. Front Matter

    Pages I-VII
    Download chapter PDF

  2. Several Aspects of Psychological Pricing: Empirical Evidence from some Austrian Retailers

    • Udo Wagner, Jutatip Jamsawang
    Pages 1-19

  3. The Application of the Convenience Concept to the Retail Format Vending

    • Friederike Hehle, Peter Schnedlitz
    Pages 21-38

  4. Standardization of Front-end Offers and Back-end Processes of International Store Retailers

    • Bernhard Swoboda, Stefan Elsner
    Pages 39-62

  5. Creating, developing and managing the dimensions of the own brand: A study of UK fashion retailing

    • Julie McColl, Christopher Moore
    Pages 63-91

  6. Disintermediation in Distribution Channels – A Transaction Cost-based Analysis of Wholesalers

    • Dirk Morschett
    Pages 93-112

  7. The Retail Industry in Hungary

    • Agnes Hofmeister-Toth, Judit Simon, Ákos Kozák
    Pages 113-140
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Keywords

About this book

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

Bibliographic Information

  • Book Title: European Retail Research 2011, Volume 25 Issue II

  • Editors: Thomas Rudolph, Thomas Foscht, Dirk Morschett, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda

  • Series Title: European Retail Research

  • DOI: https://doi.org/10.1007/978-3-8349-7144-9

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Business and Economics (German Language)

  • Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012

  • Softcover ISBN: 978-3-8349-3411-6Published: 12 December 2011

  • eBook ISBN: 978-3-8349-7144-9Published: 17 December 2011

  • Series ISSN: 1867-8785

  • Series E-ISSN: 2364-589X

  • Edition Number: 1

  • Number of Pages: VII, 140

  • Number of Illustrations: 17 b/w illustrations

  • Topics: Sales/Distribution

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