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European Retail Research

European Retail Research

2010 I Volume 24 Issue I

Editors: Schnedlitz, P., Morschett, D., Rudolph, Th., Schramm-Klein, H., Swoboda, B. (Eds.)

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About this book

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

About the authors

Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria

Table of contents (9 chapters)

Table of contents (9 chapters)
  • Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers

    Pages 1-25

    Möhlenbruch, Dirk (et al.)

  • How to Maintain a Process Perspective on Retail Internationalization: The IKEA Case

    Pages 27-49

    Jonsson, Anna

  • Trade Credit Periods in Retail Commerce for Products of Mass Consumption: An Application to Spanish Legislation

    Pages 51-70

    Oubiña, Javier (et al.)

  • Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes Using Kano’s Theory

    Pages 71-95

    Walter, Eva (et al.)

  • Clustering Customer Contact Sequences - Results of a Customer Survey in Retailing

    Pages 97-120

    Steinmann, Sascha (et al.)

Buy this book

eBook $84.99
price for USA in USD (gross)
  • ISBN 978-3-8349-8938-3
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $109.99
price for USA in USD
  • ISBN 978-3-8349-2254-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
European Retail Research
Book Subtitle
2010 I Volume 24 Issue I
Editors
  • Peter Schnedlitz
  • Dirk Morschett
  • Thomas Rudolph
  • Hanna Schramm-Klein
  • Bernhard Swoboda
Series Title
European Retail Research
Copyright
2010
Publisher
Gabler Verlag
Copyright Holder
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
eBook ISBN
978-3-8349-8938-3
DOI
10.1007/978-3-8349-8938-3
Softcover ISBN
978-3-8349-2254-0
Series ISSN
1867-8785
Edition Number
1
Number of Pages
VIII, 222
Number of Illustrations
25 b/w illustrations
Topics