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Table of contents (8 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Nachhaltige Gewinne durch gebundene Kunden
Book Subtitle: Eine Analyse des transaktionskostentheoretischen Hold-Up
Authors: Birgit Engel
Series Title: Business-to-Business-Marketing
DOI: https://doi.org/10.1007/978-3-8349-6502-8
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2222-9
eBook ISBN: 978-3-8349-6502-8
Edition Number: 1
Number of Pages: XVIII, 301
Number of Illustrations: 31 b/w illustrations
Topics: Marketing