Applied Marketing Science / Angewandte Marketingforschung

Acceptance of Remote Services

Perception, Adoption, and Continued Usage in Organizational Settings

Authors: Wünderlich, Nancy

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About this book

The increasing employment of information and communication technologies in companies and households has led to considerable changes in the way services are conceived, developed, and delivered. Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations. Finally, she derives managerial implications for remote service providers on how to increase remote service acceptance among their customers and facilitate the export of remote services.

About the authors

Dr. Nancy Wünderlich received her doctorate at Technische Universität München under the guidance of Prof. Florian v. Wangenheim and Prof. Mary Jo Bitner.

Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook $59.99
price for USA in USD
  • ISBN 978-3-8349-8533-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA in USD
  • ISBN 978-3-8349-1957-1
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Acceptance of Remote Services
Book Subtitle
Perception, Adoption, and Continued Usage in Organizational Settings
Authors
Series Title
Applied Marketing Science / Angewandte Marketingforschung
Copyright
2010
Publisher
Gabler Verlag
Copyright Holder
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
eBook ISBN
978-3-8349-8533-0
DOI
10.1007/978-3-8349-8533-0
Softcover ISBN
978-3-8349-1957-1
Series ISSN
2627-1982
Edition Number
1
Number of Pages
XXIV, 262
Number of Illustrations
54 b/w illustrations
Topics