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Acceptance of Remote Services

Perception, Adoption, and Continued Usage in Organizational Settings

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  • © 2010

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Authors:
  1. Nancy V. Wünderlich
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Table of contents (8 chapters)

  1. Front Matter

    Pages I-XXIV
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  2. Introduction

    • Nancy V. Wünderlich
    Pages 1-6

  3. Conceptual Framework: Remote Services in Context of Technology-Mediated Services

    • Nancy V. Wünderlich
    Pages 7-29

  4. Theoretical Framework for Remote Service Adoption and Continued Usage

    • Nancy V. Wünderlich
    Pages 31-84

  5. Methodological Superstructure and Empirical Setting

    • Nancy V. Wünderlich
    Pages 85-91

  6. Qualitative Exploratory Interview Study

    • Nancy V. Wünderlich
    Pages 93-130

  7. Hypotheses Development

    • Nancy V. Wünderlich
    Pages 131-148

  8. Quantitative Studies

    • Nancy V. Wünderlich
    Pages 149-200

  9. Summary and Conclusions

    • Nancy V. Wünderlich
    Pages 201-208

  10. Back Matter

    Pages 209-262
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Keywords

About this book

The increasing employment of information and communication technologies in companies and households has led to considerable changes in the way services are conceived, developed, and delivered. Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations. Finally, she derives managerial implications for remote service providers on how to increase remote service acceptance among their customers and facilitate the export of remote services.

About the author

Dr. Nancy Wünderlich received her doctorate at Technische Universität München under the guidance of Prof. Florian v. Wangenheim and Prof. Mary Jo Bitner.

Bibliographic Information

  • Book Title: Acceptance of Remote Services

  • Book Subtitle: Perception, Adoption, and Continued Usage in Organizational Settings

  • Authors: Nancy V. Wünderlich

  • Series Title: Applied Marketing Science / Angewandte Marketingforschung

  • DOI: https://doi.org/10.1007/978-3-8349-8533-0

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Business and Economics (German Language)

  • Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010

  • Softcover ISBN: 978-3-8349-1957-1Published: 17 November 2009

  • eBook ISBN: 978-3-8349-8533-0Published: 09 August 2010

  • Series ISSN: 2627-1982

  • Series E-ISSN: 2627-2008

  • Edition Number: 1

  • Number of Pages: XXIV, 262

  • Number of Illustrations: 54 b/w illustrations

  • Topics: Marketing, Management

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