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Implementing International Services

A Tailorable Method for Market Assessment, Modularization, and Process Transfer

Editors: Böhmann, T., Burr, W., Herrmann, Th., Krcmar, H. (Eds.)

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About this book

The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.

About the authors

Prof. Dr. Tilo Böhmann, International Business School of Service Management/University of Hamburg, Germany
Prof. Dr. Wolfgang Burr, University of Stuttgart, Germany
Prof. Dr. Thomas Herrmann, Ruhr-Universität Bochum, Germany
Prof. Dr. Helmut Krcmar, Technische Universität München, Germany

Table of contents (24 chapters)

Table of contents (24 chapters)
  • Introduction

    Pages 3-13

    Böhmann, Prof. Dr. Tilo (et al.)

  • The Internationalization Process in Service Companies

    Pages 15-34

    Edvardsson, Prof. Dr. Bo (et al.)

  • The MARIS Toolkit in a Nutshell

    Pages 35-61

    Bennewitz, Sandra (et al.)

  • Process Modeling with SeeMe: A Modeling Method for Service Processes

    Pages 67-81

    Prilla, Dr. Michael (et al.)

  • The Socio-Technical Walkthrough for Participatory Process Design

    Pages 83-99

    Prilla, Dr. Michael (et al.)

Buy this book

eBook $89.00
price for USA in USD
  • ISBN 978-3-8349-6445-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $119.00
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Implementing International Services
Book Subtitle
A Tailorable Method for Market Assessment, Modularization, and Process Transfer
Editors
  • Tilo Böhmann
  • Wolfgang Burr
  • Thomas Herrmann
  • Helmut Krcmar
Copyright
2012
Publisher
Gabler Verlag
Copyright Holder
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
eBook ISBN
978-3-8349-6445-8
DOI
10.1007/978-3-8349-6445-8
Softcover ISBN
978-3-8349-1577-1
Edition Number
1
Number of Pages
VIII, 455
Number of Illustrations
109 b/w illustrations
Topics

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