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Part of the book series: Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim (SIMU)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Markenrelevanz
Book Subtitle: Messung, Konsequenzen und Determinanten
Authors: Tobias Donnevert
Series Title: Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
DOI: https://doi.org/10.1007/978-3-8349-9428-8
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
Softcover ISBN: 978-3-8349-1564-1Published: 12 March 2009
eBook ISBN: 978-3-8349-9428-8Published: 13 June 2009
Series ISSN: 2627-8448
Series E-ISSN: 2627-8456
Edition Number: 1
Number of Pages: XVII, 278
Number of Illustrations: 20 b/w illustrations
Topics: Marketing