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Mobile Computing

Mobile Support in Customer Loyalty Management

An Architectural Framework

Authors: Zeidler, Christian

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  • ISBN 978-3-8349-8301-5
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About this book

Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty.

Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.

About the authors

Dr. Christian Zeidler promovierte bei Prof. Dr. Otto Petrovic am Institut für Informationswissenschaft und Wirtschaftsinformatik der Karl-Franzens-Universität, Graz. Er ist als selbständiger Berater tätig und leitet Projekte in den Bereichen Produkt- und Innovationsmanagement sowie individueller Softwareentwicklung.

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook $69.99
price for USA in USD
  • ISBN 978-3-8349-8301-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase Institutional customers should get in touch with their account manager
Softcover $89.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Mobile Support in Customer Loyalty Management
Book Subtitle
An Architectural Framework
Authors
Series Title
Mobile Computing
Copyright
2009
Publisher
Gabler Verlag
Copyright Holder
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
eBook ISBN
978-3-8349-8301-5
DOI
10.1007/978-3-8349-8301-5
Softcover ISBN
978-3-8349-1436-1
Edition Number
1
Number of Pages
XVII, 239
Number of Illustrations
39 b/w illustrations
Topics