Mobile Support in Customer Loyalty Management
An Architectural Framework
Authors: Zeidler, Christian
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- About this book
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Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty.
Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix. - About the authors
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Dr. Christian Zeidler promovierte bei Prof. Dr. Otto Petrovic am Institut für Informationswissenschaft und Wirtschaftsinformatik der Karl-Franzens-Universität, Graz. Er ist als selbständiger Berater tätig und leitet Projekte in den Bereichen Produkt- und Innovationsmanagement sowie individueller Softwareentwicklung.
- Table of contents (7 chapters)
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Introduction and problem frame
Pages 1-11
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Requirements derived from relationship marketing and customer loyalty
Pages 13-74
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Mobile infrastructure perspective on the loyalty framework
Pages 75-107
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The reference model for the mobile supported loyalty scheme
Pages 109-168
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Analysis of business models for the mobile supported loyalty scheme
Pages 169-196
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Table of contents (7 chapters)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Mobile Support in Customer Loyalty Management
- Book Subtitle
- An Architectural Framework
- Authors
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- Christian Zeidler
- Series Title
- Mobile Computing
- Copyright
- 2009
- Publisher
- Gabler Verlag
- Copyright Holder
- Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
- eBook ISBN
- 978-3-8349-8301-5
- DOI
- 10.1007/978-3-8349-8301-5
- Softcover ISBN
- 978-3-8349-1436-1
- Edition Number
- 1
- Number of Pages
- XVII, 239
- Number of Illustrations
- 39 b/w illustrations
- Topics
