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European Retail Research

2009 | Volume 23 Issue I

  • Book
  • © 2009

Overview

Editors:
  1. Dirk Morschett

    1. University of Fribourg, Switzerland

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  2. Thomas Rudolph

    1. University of St. Gallen, Switzerland

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  3. Peter Schnedlitz

    1. Vienna University of Economics and Business Administration, Austria

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  4. Hanna Schramm-Klein

    1. Saarland University, Germany

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  5. Bernhard Swoboda

    1. University of Trier, Germany

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Part of the book series: European Retail Research (ERR)

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Table of contents (9 chapters)

  1. Front Matter

    Pages I-VII
    Download chapter PDF

  2. How Store Flyers Affect Consumer Choice Behaviour: National Brands vs. Store Brands

    • Juan Carlos Gázquez-Abad, Manuel Sánchez-Pérez
    Pages 1-20

  3. The Effect of Free Product Premiums on Attitudes and Buying Intention for Durable Goods: Moderating Effects of Value and Product Premium Fit in the Dual Mediation Model

    • Roland Helm, Antje Mark, Sabine Bley
    Pages 21-45

  4. Direct Selling: Consumer Profile, Clusters and Satisfaction

    • Bráulio Alturas, Maria C. Santos
    Pages 47-68

  5. Logistics Service Quality and Technology Investment in Retailing

    • Irene Gil-Saura, María-Eugenia Ruiz-Molina
    Pages 69-82

  6. Does Architecture Influence the Price Image and Intention to Shop in a Retail Store?

    • Stephan Zielke, Waldemar Toporowski
    Pages 83-100

  7. Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer Attributes

    • Bernhard Swoboda, Bettina Berg, Nicolae Alexandru Pop, Christian Dabija
    Pages 101-123

  8. An Assessment of Wal-Mart's Global Expansion Strategy in the Light of its Domestic Strategy

    • David P. Brennan, Lorman L. Lundsten
    Pages 125-151

  9. Retailing in Germany: Current Landscape and Future Trends

    • Joachim Zentes, Sebastian Rittinger
    Pages 153-182

  10. The Finnish Retail Market: Overview

    • Heli Paavola, Mari Ainasoja, Elina Vulli, Sanna Rytövuori
    Pages 183-214
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Keywords

About this book

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

Editors and Affiliations

  • University of Fribourg, Switzerland

    Dirk Morschett

  • University of St. Gallen, Switzerland

    Thomas Rudolph

  • Vienna University of Economics and Business Administration, Austria

    Peter Schnedlitz

  • Saarland University, Germany

    Hanna Schramm-Klein

  • University of Trier, Germany

    Bernhard Swoboda

About the editors

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria
PD Dr. Hanna Schramm-Klein, Saarland University, Germany
Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany

Bibliographic Information

  • Book Title: European Retail Research

  • Book Subtitle: 2009 | Volume 23 Issue I

  • Editors: Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda

  • Series Title: European Retail Research

  • DOI: https://doi.org/10.1007/978-3-8349-8203-2

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009

  • Softcover ISBN: 978-3-8349-1225-1Published: 28 April 2009

  • eBook ISBN: 978-3-8349-8203-2Published: 30 September 2009

  • Series ISSN: 1867-8785

  • Series E-ISSN: 2364-589X

  • Edition Number: 1

  • Number of Pages: VIII, 218

  • Number of Illustrations: 33 b/w illustrations

  • Topics: Trade, Business Strategy/Leadership, Marketing

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