Authors:
- Wirtschaftswissenschaftliche Studie
Part of the book series: Innovatives Markenmanagement (INMA)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Markenimagekonfusion als Managementherausforderung
Book Subtitle: Zum Problem einer gedächtnisbasierten und Point of Sale induzierten verwirrenden Wahrnehmung von Marken
Authors: Jan-Philipp Weers
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-8349-9708-1
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2008
Softcover ISBN: 978-3-8349-0949-7Published: 11 April 2008
eBook ISBN: 978-3-8349-9708-1Published: 08 September 2008
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XX, 259
Topics: Marketing